Steve & Ross needed a new product label design and created a contest on 99designs.
A winner was selected from 160 designs submitted by 34 freelance designers.
Eureka Beverages Pty Ltd
We are a new company who is in the process of developing a range of alcoholic ready to drink beverages. The name of the beverage is Viper.
Viper is a fruit flavoured beverage and will be 8% alcohol. There will be 5 or 6 different flavours in the range, so we want to have core branding and then use colours to differentiate the flavours.
We are targeting 18-30 year old consumers (male and female). Similar target market to Bacardi Breezer or Vodka Cruiser.
We are looking for a modern, urban label design. Be as creative as you want, the label needs to be trendy, the product will be sold in nightclubs, bars and bottle shops.
There are no existing logos or labels, this is a brand new product that will be packed in 275ml clear glass bottles with a twist top.
Attached is a picture of a product that we are targeting to take market share from.
Picture of bottle is attached.
Bottle details are:
Bottle TypeAG123Finish NameTwist CrownFinish NumberTC2Capacity275 mL ± 3Fill Point46.5 mmBrimfull293.6 mLHeight214.2 mm ± 1.2Diameter57.9 mm ± 1.2Label panelApprox: 74.1Internal Pressure4 g/vWeight198 gColourFlint
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