recklesstx got their new product label by running a design contest:
Design a label for our tangy Verde Sauce - a green, tart tomatillo sauce
Check out recklesstx's Product label contest…
Description of the product
Our Verde Sauce (green tomatillo) is a really awesome tart addition to every sandwich and taco on our menu. It is not spice, slightly tart and is perfect for our carnitas, brisket or chicken tinga tacos.
Description of the product target audience
We operate a small sandwich shop in Dallas, Texas near Love Field airport serving burgers, chicken sandwiches, lobster rolls, mahi sandwiches, tacos and salads. The Verde Sauce is a side that people add to and put on their sandwiches and tacos. It is available to all ages, but is primarily requested by adult men and women.
We want to start bottling our Verde Sauce. We have a couple of other sauces that will be labeled as well and have a similar sauce. We will then serve our Verde Sauce to our customers in a small 5 oz bottle and will also offer these bottles for sale. I want the label be casual and fun, but loud and "in your face". Something that people would look at, know immediately what it is and be enticed to buy it. The label and fonts can be cartoonish, comic-book style or a fancy, BBQ restaurant look. The front will contain the main logo, the back will be less important with a written description of what the sauce is and what is in it.
What to avoid
I want this to be fun and festive, not old and boring. We are not marketing a law firm, but trying to create a brand for the sauce.
Small 5 oz bottle. It will be similar to a typical tabasco bottle.
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
recklesstx collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
She was very responsive. Her design was the most original in our contest, she really did a good job capturing the spirit of what we we looking for with the short amount of info we provide in the brief.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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