heath_t_hall got their new product label by running a design contest:
Design a label re-brand for Shark Tank winner Pork Barrel BBQ!
Check out heath_t_hall's Product label contest…
Food & Drink
Pork Barrel BBQ
Pork Barrel BBQ Sauce - Original, Sweet, Mustard & Carolina Vinegar Flavors
Description of the product
Original BBQ Sauce - Our Original BBQ Sauce is a Kansas City style tomato based sauce with a little sweet, a little heat and a little tang. It has been named the Best BBQ Sauce in America by Cook's Illustrated Magazine and the Best BBQ Sauce you can buy at a grocery store by Men's Health Magazine. It is a great all-purpose BBQ Sauce that is equally as good on pork, beef, poultry and seafood. It is our best seller. Sweet BBQ Sauce - Our Sweet BBQ Sauce is a sweeter version of our Original BBQ Sauce. It is sweetened with molasses and brown sugar. It one the 2017 Best BBQ Sauce in the Nation contest. It too is a great all-purpose BBQ Sauce that is equally as good on pork, beef, poultry and seafood. Mustard BBQ Sauce - Our Mustard BBQ Sauce is our riff on a Carolina Mustard Sauce. We like to say it isn't just a Mustard BBQ Sauce, it is mustard. It's sweet and smoky flavor is an excellent substitute for your favorite mustard. It's awesome on pork and chicken, but also great on a sandwich, sausage or hot dog, on salmon and shrimp or for dipping a pretzel. Carolina Vinegar BBQ Sauce - Our Carolina Vinegar BBQ Sauce is our take on an Eastern Carolina Vinegar BBQ Sauce. It's tangy from the vinegar, spicy from the chili flakes and sweet from the sugar. It pairs great with a pulled pork sandwich as one would expect, but it also is great on vegetables, fish and poultry and makes one heck of a base for a salad dressing.
Description of the product target audience
We have two main target audiences. First is the guy looking to up their BBQ and grilling game (male, 25-65, USA, middle to upper income). Second is the mom looking for a way to change up their everyday meal and cook something her kids will love. (female, 25-45, USA, middle to upper income). We also enjoy a loyal following from viewers of the show Shark Tank as a result of our season one appearance.
We are launching a new size of our BBQ Sauce and in so doing would like to do a redesign of our label. We'd like to have the same or similar labels for each variety, but have them distinguished by label color. Some of the attributes we'd like to include are: Gluten Free No High Fructose Corn Syrup Non-GMO Zero Fat Championship/Award Winning BBQ Sauce MSG Free Made in the U.S.A Website Address - www.porkbarrelbbq.com Refrigerate After Opening 2019 is our tenth year and we'd like to incorporate Since 2009 into the label. We'd like to see something clean like the cool smoke label and the Melvin's BBQ Sauce Labels I have attached images of. We'd also like to see a vintage/retro look. We'd like to include our logo, but it doesn't have to be the center of attention like on our current labels (attached for reference). We'd like to let people that it goes well with certain things. Could use words or images to share that it goes well with pork, beef, chicken, turkey, fish, seafood, vegetables, lamb, etc... We like the idea of using Artisan or Artisanal BBQ Sauce on the label. Do we go with some vintage pig/chicken/cow art on the label? We are working on getting the nutritional facts, so for now we will need to have the space for a nutritional panel reserved. We are also working on the UPC Codes, so we will need a space reserved for them as well. The fill size will be 32 oz.
What to avoid
We are opening to anything as long as it fits the above criteria and pops on a grocery shelf.
Bottle circumference is approx. 11.875" Most current users of this bottle use a 9.25" label length with a 2.625" label width. We do not want one of the edges to end up in the middle of one of the indented ribs. Additional label specification is attached.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
heath_t_hall collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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