Heron's Pet World got their new product label by running a design contest:
Design a label for premium pond sticks
Check out Heron's Pet World's Product label contest…
Animal & Pet
Other color requirements
Blue and yellow preferably, as used on the website and our materials
Heron's Pet World Ltd
Pond Sticks Mix Ultralight (ultralight is more like a subtitle, but part of the product name if you know what I mean)
Description of the product
Premium quality sticks, brilliantly priced, for all pond fish, including koi. A special mix of 3 types of floating sticks to improve colour, digestion and immune system.
Description of the product target audience
People with pond fish, all sizes, all genders, across the UK, usually mid-aged and older. The product is budget-priced but of superb quality. This product will compete with the lowest priced, best-selling sticks on Amazon and eBay, so we need to show that ours is better, more high tech, more desirable. Absolutely superior to the others, even though it's the same product.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Heron's Pet World collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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