giukuridze.ef got their new product label by running a design contest:
Design of a label for Limited Edition still wine
Check out giukuridze.ef's Product label contest…
Food & Drink
"Company SHABO" LLC
Description of the product
This contest will focus on a label for: A Natural semisweet wine, part of our Still wine Limited Edition collection, that follows the global trend of preserving in wine the natural sweetness of the grape itself (without adding a sweet grape concentrate). For that purpose, Shabo uses a technology of stopping fermentation with cold shock, untypical for Ukraine. The design must place an emphasis on the craft variety, limited volume and unique technologies. This is a niche product not intended for the mass market. The winning designer might be asked to create other, future variations of the label for other wines part of this Limited Edition Collection after the contest. Good luck ;-)
Description of the product target audience
Men (39%) and women (61%) aged between 25 and 44 years, with above-the-average income They pay special attention to the quality of products they consume. When selecting a product, the decisive factors for them are taste, brand and price. They are prepared to try new tastes. They do not have an in-depth knowledge of wines, but show interest and are open to new things.
Design of a label for Limited Edition still wine. A detailed brief is provided on the enclosed reference image. A uniform concept of wine label under the Shabo brand for Limited Edition collection. The presence of Shabo logo is obligatory. The presence of the collection name, Limited Edition, is obligatory. The design must differ from the current version (a visualization of the current label is provided on the enclosed reference image). The design must place an emphasis on the craft variety, limited volume and unique technologies. This is a niche product not intended for the mass market.
What to avoid
The design must differ from the current version (a visualization of the current label is provided on the enclosed reference image)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
giukuridze.ef collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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