rathauskellermels got their new product label by running a design contest:
Design the label of an exclusive wine for our new inspiring wine bar
Check out rathauskellermels's Product label contest…
Food & Drink
Platz 2 – Pinot Noir Barrique (Platz 2 – Chardonnay)
Description of the product
We are a small winegrowing cooperative whose members have been passionately cultivating their vineyards since 1938 to produce twelve different wines. Most of the vineyards have been in the family for generations and are lovingly cultivated for the sake of tradition and the joy of nature. Quality instead of quantity is our motto. For the opening of our new wine bar “Rathauskeller” at Platz 2 (address), we introduce two wines that will be exclusively served there. New wine labels are to be designed for them, which together form a symbiosis. One label should be for a white wine (Chardonnay), the other for a red wine (Pinot Noir Barrique). Both wines were vinified in large oak barrels in a limited quantity. Please focus on the Barrique label for the contest! It would be great if you could at least describe the intended Chardonnay version in words (comment). We plan to have a front and a back label for the bottle. The front label should include “Platz 2” as a word or a symbol, the type of wine “Pinot Noir Barrique Mels” (“Chardonnay Mels”), “Rathauskeller Mels”, “Seit 1938” The back label must include our address: “Weinbaugenossenschaft Mels, Platz 2, CH-8887 Mels”. Year: “2018”. Label of origin: “AOC St. Gallen”. The quantity: “75cl”. The amount of alcohol: Pinot Noir Barrique “13,8% vol.” (Chardonnay “12,7% vol.”). The internet address: rathauskellermels.ch. Also this text "Enthält Sulfite" (could be somewhere with a small font size). A place for a short information about wine and location has to be foreseen. Possibly also a QR code Our logo can be placed discreetly in the background on the front or back label.
Description of the product target audience
Our main target group are guests at our new wine bar as well as private customers. Women and men from their late 20s to old age. Our location shall become “the place 2 be” for people who appreciate local products and like to enjoy a glass of good wine with friends at our inspiring place.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
rathauskellermels collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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