josef.skoda got their new product label by running a design contest:
Design label for drinks to boost the immune defence system
Check out josef.skoda's Product label contest…
Food & Drink
Description of the product
Fruit-vegeteble drinks for adults to boost the immune defence system. We want to develop 3 recipes and highlight the following claims on the front of the packaging: Omega-3, vitamin C.
Description of the product target audience
Adults (both genders) who are concerned about health. Location - mainly Europe, bigger cities where the risk of infection is higher, middle class.
We want to design: Concept 1: 3 paper wrap around labels for glass bottle 125 ml. Closure will be orange color. Concept 2: Same as above but 2 bottles packed in paper duo pack (2x125ml) to inncrease visibility on shelves. Currently we have multipack of 4 jars (2x2) x 125 ml. New cutter guide for duopack will have to be developed. Recipe 1 (concept): Apple, Banana, Pineapple, Apricot, Carrot, Turmeric, Vitamin C, Omega 3 (final recipe may be changed, language of label will be in Czech). Please create concept design for 1 recipe. Selected master design will be used for remaining 2 recipes. It is important to create mock up of front of pack of the glass bottle and front and top of duopack , back of pack (exact ingredients list, nutritional table, bar code and so on will be provided in second stage).
See cutter guides above.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
josef.skoda is collaborating with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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