For the most part, Top Shed brews beer and roasts coffee. We manufacture some other products (check our website), but for the purpose of this project we’re focusing on our coffee packaging. It’s our hope that the end result will also guide the design of our beer packaging. Ultimately we’d like consistent packaging design across all of our products.
We believe our brand story encapsulates what we’re about:
-- Walk a Mile With Us --
We believe great products make life richer. They’re not just used, they’re experienced.
Great products bring with them stories worth telling, stories that become part of yours, and connect with something bigger.
They’re about purpose, simplicity and endurance. They’re about serving the senses.
We live to celebrate craft. We create and curate things we love. We’re betting you’ll love them too.
We’re Top Shed. Walk a mile with us.
-- The Design --
We’re love great typography. We’re a little shy of imagery though it’s not off the table.
Initially, we’ll likely use Kraft stand up pouches like these:
We’re open to either a single label on the front of the bag with all required information, or alternatively using two labels i.e. key product information on the front with details on the rear label. Or perhaps you have something else in mind - surprise us!
We’ll may move to full colour printed bags in the not too distant future. We would still use adhesive labels on these bags.
No stock art please.
-- Colour --
Our visual identity does have a simple colour treatment, but after sitting with it for some months we’re still not sure if we want to use it. We’ve been mostly using black and white versions of our logos. Please ignore the colour direction in the logo spec sheet.
We’re open to the use of colour on the labels. We lean towards muted colours. Beyond that we’re not going to constrain the project by pre-defining a colour pallette.
-- Inspiration --
There are so many inspiring brands out there. Here’s a selection of packaging ideas that appeal to the Top Shed team. We certainly don’t want to clone any of this great work, but they should at least give you a sense of the kind of things we’re drawn to.
-- More Information --
The PDF attachment below you'll find more information about our products lines, required information for the label and links to our logo files.
Edit - here's two product examples
Single Origin Example
Product Name: Huehuetenango
Variety: Typica, Bourbon, Caturra
Roasted date: 24th July
Notes: Sweet aromatics with floral and fruit elements. Layers of bittersweet chocolate. Silky body and balanced citric acidity.
Espresso Blend Example
Product Name: Espresso blend
Origins: Columbia Huila Supremo, Costa Rica La Lapa, India Mysore Nuggets
Varieties: Caturra, Typica
Roasted date: 24th July
The words "Product name" don't have to appear on the label.