graphic4you started with submitting a very fresh design that was professionally presented. His exceptional response rate and ability to grasp my meaning was what made my first experience with 99Designs a successful one.
- Beviva Foods
How Beviva Foods started their product label journey
Easy to read brand, matte look, flavor color differentiation
Bold product name that reads product name instantly
character catchy to the eye. Simple design. Cute enough for adults and kids.
cute design but hard to read brand and product name. Should be first thing you see.
The "Pot of" makes you curious what the product is. I like how it brings some curiosity to the shopper.
little art works around the text are classy touches to the design.
What colors do you want to see in your design?
Other color requirements
The company color is teal, however the product is purple. How to make the two colors work has been my dilemma. Open to changing logo color to vary with the flavor.
What industry do you think your business is most related to?
A pour & stir cereal cup, convenient for snacking just by adding water! Made with nutritious and hypoallergenic ingredients like purple sweet potato, oats and rice. TSA & travel friendly for busy consumers with allergies to gluten, dairy, soy and nuts.
Description of the product target audience
People with Inflammatory Bowel Disease (IBD) or other digestive sensitivities. Great for people at work, at school, traveling or camping. Customers include those of vending machines, convenient stores, and airports. Females & Males aged 15-45. Medium income level. US market.
The label must easily relay the message of adding water for an instant cereal. The style should be natural, simplistic yet fun with the kangaroo logo representing busy people carrying Beviva snacks wherever they go (you can play with the size). There will be various cereal flavors (i.e. cocoa) so a way to distinguish them elegantly is important. The actual product inside is "purple".
Front side should include large product name, a sub title "Purple Sweet Potato Granola", call-out "just add water", and list key features "hassle free, dairy free, gluten free, soy free, nut free". Net weight is 1.87 oz (53g).
Back side needs room for:
"How to Use: - Fill cup with cold water up to line. - Pour in powdered oat milk and stir well. - Add granola and enjoy!" You can use clip arts if you like. Need a mark to act as a "fill line" that is half way up from the cup.
"Hungry on the go? Beviva pour & stir snacks are the easy carry solution to help you eat throughout the day. Specially designed with digestive sensitive tummies in mind, you'll jump for joy for our carefully selected ingredients. So don't wait or skip any more meals. Snack on the hop with Beviva!"
Also save room for ingredients, a bar code, company info, and create a seal that says "We support Pediatric IBD Research".
Cup material is paper. Prefer submissions in both one color and full color versions. Company color is teal but name and logo can be white reversed.
What to avoid
I'm open to ideas.
Finished Art Size will be approx. 8.35" x 3.5". (see dieline attached)
For packaging material only. Option 1 - one color matte printed paper cup
For packaging material only. Option 2 - full color glossy printed paper cup
Dieline to be used as guideline and may change based on supplier of choice.
sample of product inside the cup. Perhaps this will inspire your Pur
Finalists, please open for important details. (Note: v1 file replaced with this v2)