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How infoQtB started their product label journey
bright colours, impressive image on black background
simple, impressive with a touch of colour even if with a white background
What colors do you want to see in your design?
Other color requirements
bright color in order to be have an impressive label to be easily spoited out between among other bottles
What industry do you think your business is most related to?
7 different type of Sicilian (ITALY) wine – IGT products
Description of the product
Officine Vitae means laboratory of life/wine with latin words. It stands for production of very good wines. Please have a look also at our website: http://www.officinevitae.com
Officine Vitae is an Italian start-up company that wants to produce and distribute local wines (red and white) starting from Sicily and expanding the activities in other regions in the next years. Officine Vitae is an enterprise aware of its strengths, aimed at tradition and believing that quality should never compromise. This concept connotes every single bottle of Officine Vitae wine in the Italian and global market. Our goal is to produce premium wine to be sold only in Ho.Re.Ca channel, no supermarket, with a peculiar label in order to capture the interest of consumer.
We produce 7 different type of Sicilian wine – IGT products:
• 2 white wines (GRILLO and CATARRATTO)
• 3 red wines (NERO D’AVOLA, NERO D’AVOLA MERLOT and SYRAH)
• 1 passito (PASSITO)
• 1 sparkling (GRILLO SPUMANTE)
We would like to have a unique idea of label that could be differentiated through different colours
Description of the product target audience
Man and woman over 30, with medium/high spending capacity (please note that the final selling price should be >10/15€ per bottle for red, white and sparkling wine and >20 for Passito). Our target are both Italian and international market.
Officine Vitae wants to be unique, premium, attractive with different colour for each single type of wine using the same base label. We are fine to use bright colours (also on a black background) that are linked with Sicily area (sea, fruit, passion, sun, vegetation) in order to transmit to the consumer the perfume of this land, embedded in our products.
Please consider that we are going to use a black bottle with black capsule printed with silver or white logo so we don’t need to have logo on front label. It would be better to insert it in the rear label. In the rear label please consider the bar code space
Dimension: FRONT 120x90 – REAR: 100x70
We are ready to consider also labels with different dimensions or shapes
What to avoid
Ordinary design so ordinary label already present in the wine shop
Flashy and vulgar designs