infoe8x got their new product label by running a design contest:
Design a hip, unisex label for our bottled water!
Check out infoe8x's Product label contest…
Food & Drink
Other color requirements
Colors are flexible although, based on past designs, we prefer our logo in white, black or dark grey however we are open to new concepts.
ESLENA Infused Still Water
ESLENA Infused Still Water
Description of the product
ESLENA is a certified organic, enhanced bottled water. Healthy, hip, and great tasting.
Description of the product target audience
Health oriented consumers that include millennials and women. Target demographic drinks sparkling water, mineral water, kombucha, still water.
The attached design is a copy of our latest rebranding effort. We love it's simplicity and retro, unisex look and it very well may be the new label we launch. However, in this project, we want to explore the possibility of a label with a clear background that would show off more of the liquid inside our bottle. Losing the dark blue background creates a challenge as we need ensure that the clear label design still 'pops' off the shelf and stands out among all the competition. Important design criteria are listed below so please keep them in mind as you work on your submission: DESIGN ELEMENTS: - Logo: Color of logo can change but not the overall design - Stripes: We love the stripes on the comp attached but they are not required in the 'clear label' submission. You have creative license to interpret this 'retro' look in another way if you like. - Nutrition Panel: this panel is designed to meet FDA guidelines. Any changes must remain FDA compliant. - Color palette: We want to keep a UNISEX Color palette that works well with our 3 flavors: yellow, green & red - however, the colors in the comp can be changed in your design. BRAND/DESIGN QUALITIES: - Premium Product - Hip but not childish - Unisex - Clean, simple design
What to avoid
Avoid gradients. Avoid too many font choices.
max width: 6.875 inches max height: 3.15 inches
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
infoe8x collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Anyone who loves spicy food!
Women 20-40 usually buy, the taste will be for everyone.
Millennials primarily but anyone who wants a great cocktail in an easy to-go form. These drinks have won numerous awards
Modern vikings fans Male 25 - 50yo (usually with beard) Income: $50,000 - $100,000 USA
16-30 (unisex) consumers with an active lifestyle. STATE is a premium product in the category but not more expensive tha
Urban/Sun-urban Disposable income Male, 28-45 years old Active lifestyle & Somewhat health-conscious Busy life/schedule
Plant-based / Vegans are primary current users. Consumer need states include: - Midweek meal - 'I want to make a simple