ESLENA is a certified organic, enhanced bottled water. Healthy, hip, and great tasting.
Description of the product target audience
Health oriented consumers that include millennials and women. Target demographic drinks sparkling water, mineral water, kombucha, still water.
The attached design is a copy of our latest rebranding effort. We love it's simplicity and retro, unisex look and it very well may be the new label we launch. However, in this project, we want to explore the possibility of a label with a clear background that would show off more of the liquid inside our bottle. Losing the dark blue background creates a challenge as we need ensure that the clear label design still 'pops' off the shelf and stands out among all the competition. Important design criteria are listed below so please keep them in mind as you work on your submission:
- Logo: Color of logo can change but not the overall design
- Stripes: We love the stripes on the comp attached but they are not required in the 'clear label' submission. You have creative license to interpret this 'retro' look in another way if you like.
- Nutrition Panel: this panel is designed to meet FDA guidelines. Any changes must remain FDA compliant.
- Color palette: We want to keep a UNISEX Color palette that works well with our 3 flavors: yellow, green & red - however, the colors in the comp can be changed in your design.
- Premium Product
- Hip but not childish
- Clean, simple design