Design a high quality cat food range for specific needs - Made naturally with love and care

Marketing Pathfinders

We aim to sell high quality cat food for special moments to cat owners who treat their little cats as their babies. These customers, mostly women, are likely to buy high quality produce for special moments that they want to share with their cats or when their cats need special nutritional assistance. The layout should reflect natural look and feel and show that the products are made with love and care.

6 labels with given information and colour codes.
Each label contains the following information:
FeliCitas logo with stylised cat (to be developed)
Pictogramme of cat and tin (to be developed)
Quality sign: „Developed with cats – approved bys cat owners“ (to be developed)

Background: Introduction of a premium cat food range for specific needs of cats
•Colour Code: respecting the following colour scales: silver, grey, black for elements. Rose, golden, brown for dominating colours and areas. Possibly work with transparency and structure. Clear lines preferred. Use natural look and file, as „made with love and care“
•Logo: Develop a logo similar to „Fjäll Raven“ (see side) with a British Shorthair Cat; clear lines preferred, stylised. Associate with emotional forms (heart, round, well-being, cosyness). See pictures of cats for reference and inspiration. (data in attachment).
•Label: Develop a label with measures: 27 mm (height) x 220 mm (width)

Label design: Develop a label with the following measures: 27mm x 220mm. Respect 2mm distance of text to sides of label, and respect 5mm give-away on all sides of the label. 4 colour impression. Pantone colours and special colours (gold, sliver) possible. All texts with minimum 1,2 mm height of „x“ letter
•Label information (Label 1 out of 6):
–Develop and Integrate Logo and range name: FeliCitas
–Integrate Product Name: Belohnen
–Integrate Usage Occasion: Für Verwöhn-Momente im Alltag
–Integrate Picture of: Beef (meat) + with following Claim: Reines Rindfleisch mit Rinderleber & Taurin
–Develop and integrate quality sign: Mit Katzen entwickelt & Von Katzenbesitzern geprüft
–Integrate picture of a British Short Hair Cat (choose from pictures in attachment)
–Integrate product description: Reines Rindfleisch verfeinert mit Rinderleber und Taurin. Reines Muskelfleisch ist von Natur aus proteinhaltig. Ganz ohne Getreide und ohne Zucker.
–Integrate advice: Ergänzungsfuttermittel für Katzen
–Integrate blank case for ingredients: Zutaten-Texte
–Integrate best before date: Mindestens haltbar bis und Chargen-Nummer: siehe Stempel
–Integrate blank case for producer: Absender und Produzent
–Develop and integrate pictogramm: cat + indicate „4 kg“; pictogramm of tin + indicate „ca. 3“+24h
–Integrate weight: 80g
•Assortment differenciation: clear differenciation of six varieties via colour codes by respecting the overall label structure

For all other information on the labels, please see briefing file in attachment

Please see pdf "Catfood-Range FeliCitas" for detailled briefing. I own the rights of all pictures of cats that are in attachment. They may be used for inspiration of the logo or integrated into the design of "FeliCitas".