frederiv got their new product label by running a design contest:
Design a healthy beverage Can that pops!
Check out frederiv's Product label contest…
Food & Drink
Other color requirements
No red. We want to not stray too far from our current color scheme. We are a 2.5 years old company and want to refresh the look.
Pure Maple Water Company Ltd
Pure Maple Water
Description of the product
Maple Water is a functional & sports hydration beverage. It is 100% natural, organic, plant based, gluten free, only 1 ingredient, nothing added, nothing removed. it has 46 minerals, most notably electrolytes, polyphenols, manganese, iron, copper, magnesium. Coconut water is a competitor in terms of beverages....however, Pure Maple Water contains half the sugar and half the calories compared to coconut water. Also, the maple industry in Quebec captures 960,000 tons of carbon monoxide yearly.
Description of the product target audience
women 65%, 22 to 60 years old. USA west coast such as california, washington, New York. In Canada, every provinces are our target audience. We need to keep space for the french translation.
I have attached a draft that i personally did and the dielines. This year we are adding a 355ml can. The winning design will be hired for the same pricing to design our 1 Litre Tetrapak to mirror the winning design. Our current packaging can be seen on our website. I am not a designer and am open to a complete redo. The attached can either be redesigned completely or updated to make it more interesting. It is missing something, i am not sure what it is. I want to show what this beverage is for: healthy hydration for sports or everyday life. Our current packaging is bland, lettering is way to small. We want our can to stand out on the shelf while providing information (not too much) on what it is and the uses and benefits,
What to avoid
no reds, no blacks or going completely away from blue.
i have provided the dielines in the .ai file
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
frederiv collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Men and Women ages 18 and older.
Women between 20-35 yo would be the main audience. With a few men of the same age group
Natural wines are becoming more popular with the 21-35 year old age range of wine drinkers. It's becoming trendy, espec
Vampier Diaries fans that are typically women
The wine shopper who is looking for a quality California wine at a value price.
Men who are wanting to reduce alcohol consumption. age 25-55, medium to high income.
Male and females all ages, California and New York area