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How lily.rogath started their product label journey
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Food & Drink
Description of the product
Citronno is a light and refreshing spritz beverage made with Italian wine. It is sparkling with a dry, complex - yet light - flavor profile. It should transport you to the Amalfi Coast. - the FLAVOR should be "Spritz Arancia Rossa" - blood orange spritz - we are asking for ONE DESIGN that could theoretically be extended to a full line of products!
Description of the product target audience
Late stage millennial women (27-37 year olds) who are highly aware of social signalling and are looking for a product to elevate fun and festive experiences - more sophisticated and highly cued into authenticity.
This is a contest for ONE DESIGN DELIVERABLE which we would want to extend to more designs in the future. We love the Eze Bulles bottles (see in the attached files) - we want something that is equally fun and sophisticated and elevated, but OBVIOUSLY different (this is not our product, we just like the look of it). It should communicate Italian heritage. We also want whatever the design is should be on a white background. We like yellows, oranges, reds, blues and greens. Hypothetically it would be a line of three drinks - Spritz Limone (Lemon), Spritz Pompelmo (Grapefruit), Spritz Arancia Rossa (Blood Orange). The label should include the following text:
Made with Italian Wine
Spritz Arancia Rossa
For this design we would like to see the Spritz Arancia Rossa with blood oranges used as the citrus!
Just ONE DESIGN!