This wine's brand represents Australian's close affinity with the beach, an inviting respite on a hot, sultry summer's day. Crafted from grapes infused with the goodness of the Australian sun, it represents wine that is welcoming, easy to drink and relaxed, perfect for kicking back on a hot summers day. This is not marketed as a premium wine, it's a value/bargain wine. This is not one of our core ranges and is not branded as one of our wines, it is made specifically for a major retail chain.
Description of the product target audience
This label needs to appeal to a wide audience, all ages (18+), low-medium income, who buy their wine from a retail store and enjoy good value wine. This brand is not aimed at the wine connoisseur.
Wine label (front).
Must include "99 IN THE SHADE", "2017", "CHARDONNAY", "750ml" and would prefer some kind of illustration/image but not a stock photo.
This wine will be presented in store with a number of other wines of similar value so it needs to stand out & catch the eye.
This label will originally be used on a Chardonnay but will be modified for other varieties by us so please ensure the vintage and variety is a font that can be edited, not an illustration. You may consider how minor colour variations could be used for different varieties but not essential. Pretty open to design/interpretation.
What to avoid
Die cuts, foils, embossing & expensive print embellishments. No stock images. Do not use our logo.
95mm wide x 65mm tall (no variations) Landscape orientation.
This is the shape of the bottle if you'd like to see how your labels will look.
I don't want to steer creativity but this is the current label FYI.