raxO got their new product label by running a design contest:
Design a funky beer label design that stands out from the crowd
Check out raxO's Product label contest…
Food & Drink
Other color requirements
Please use bright/loud colours. Here are the ones we generally use in our designs. #833A95 #C70984 #D25D21 #FF9A30 #10E6EA #ABD037
The Urban Turban
Description of the product
Product name is just the working title. This might change. Please use for now. Please use the follwoing tagline in your design: Brewed in London, loved everywhere
Description of the product target audience
Young urban people who enjoy a funky vibe. This is our first beer, brwed in small quantities in a London-based micro-brewery.
Please design the follwoing beer bottle elements: - Label (front and back) - Neck label - Bottle cap Please include our Logo in your design (WITHOUT the tagline: Indian Street Food). Imagine this product being sold in busy summer street food markets in the city of London. But also in supermarkets where it needs to stand out between all other bottles. Examples of some styles we like are attached. Please note: We hope to work with the winner to do the rest of our beer labels moving forward as and when we produce a new beer.
Proof is attached to the brief. Please use placeholder copy for the product description and other elements for now.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
raxO collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Giulio has been incredible to work with! I am ecstatic w/ the final result and honored to have his work included within my company. He brought my vision to life and also put a lot of effort and thought into every step we took together. I highly recommend his work and would absolutely work with Giulio again!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Both male and female. Over 21-50. Southern California. Income levels: college kids to high income levels.