As always, Rafael is great to work with and responsive to feedback. Highly reccomend
How ashleyz started their product label journey
A little too masculine but I like the clean 'infographic" style here.
Too masculine, but love the infographic display on this product.
Great examples of the infographic-like style we are going for. It delivers the product information in a fun manner while still appearing clean and sleek. However, it is a little too masculine.
Like the visuals on here and the infographic style. I like the hint of green. Love how what the product is and what it does (the benefit) are portrayed. It is very clear and visually-appealing.
Other color requirements
Primary color =#F57421 (or a lighter shade of the orange) Secondary colors you can use, but please only minimally: #39B54A #A6A8AB #85C98A #F5BB1B #856096 #EE524D #39974D
What industry do you think your business is most related to?
Medical & Pharmaceutical
Description of the product
VitaBetter is a vitamin brand which utilizes a unique encapsulation process called Liposomal encapsulation to produce superior, high-quality vitamins with maximum absorption. Our vitamin supplements are a similar concept to Emergen-C, but far superior efficacy. The product label you will be working on is Better C, which is our Liposomal Vitamin C. All of the content that needs to go on the label is provided in the attached design (however, we do not like this design so please start fresh).
Description of the product target audience
Our primary target market is moms aged 25-45 who care about their family's health and well-being. They are the moms that spend more for higher quality. They buy organic, natural products and pay attention to nutrition labels. Their income level is above 75K.
We want the product label to have fun feminine undertones, but not be so feminine that it turns off potential male buyers. We like the idea of having a clean mini-infographic display on the front of the package that will pique curiosity from a distance. The product title and subtitle should stand out easily and clearly. We do not want the packaging to look ‘cluttered’ or too busy/overwhelming, but we want it to display essential pieces of information in a visual, infographic-like style.
6-ounce bottle—no more than 4.5 inches tall by 5.25 inches wide
We do not like this design, but it has all of the information and text that needs to go on the product label. Please make sure to include all content but start fresh on the design.