aschleicher got their new product label by running a design contest:
Design a fun label for a new sparkling water!
Check out aschleicher's Product label contest…
Food & Drink
Klarbrunn is a brand created, bottled and distributed by Wis-Pak, Inc. Wis-Pak is a co/op of 38 independent Pepsi-Cola franchise owners throughout the Midwest and Southern United States. Klarbrunn creates pure drinking water and a line of sparkling waters. Klarbrunn recently extended its product line with the launch of Tropikals. Klarbrunn Tropikals is a naturally flavored zero calorie sparkling water. It is positioned as a healthy and flavorful water alternative (lightly sweetened). The target is 14-60 year olds that are looking for a healthier alternative to other carbonated beverages and pure drinking water. Current flavor lineup includes Lemon, Wild Cherry, Cranberry Grape and Kiwi Strawberry.
What's your vision?
We are looking for a new label design for our Klarbrunn Tropikals sparkling water. The label should convey fun, healthy, fruity, bubbly and be easily distinguishable from our regular sparkling water (view current labels at http://www.klarbrunn.com ). Our biggest issues with the Tropikals labels are visibility: the label is printed on clear substrate so please keep this in mind as you are designing. Bright colors, with a white "bump" behind it will help it stand out. Be careful with very detailed gradients and be sure lines are well defined. We also have gotten a lot of feedback that the labels are not very different from our non-sweetened sparkling water and consumers are getting confused. Please use the current Klarbrunn Tropikals logo and must include: sweet sparkling water, zero calories and 20 Fl. OZ (591 mL). Please also prepare colors for all four flavors. We really want the zero calories to stand out as well. We are looking for your creative freedom! Help us attract consumers eyes to a fun, tasty, healthy new product. We really want it to pop off the shelves. All logos, pictures and a label template are attached. Please email firstname.lastname@example.org with any further questions. Thank you!
$799 Gold package
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
aschleicher collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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