Fort Hill Brewery got their new product label by running a design contest:
Design a fun "Jack and the Beanstalk"-inspired beer label
Check out Fort Hill Brewery's Product label contest…
Food & Drink
Fort Hill Brewery
Jack and the Hopstalk
Description of the product
Fort Hill Brewery is a craft brewery located in Easthampton, Massachusetts. We distribute our fresh, local ales and lagers throughout the state. This label is for a new Pale Ale called, "Jack and the Hopstalk," inspired by the Jack and the Beanstalk story. The beer will be light, hoppy, and drinkable.
Description of the product target audience
Our target audience is age 21+, includes men and women, living primarily in the New England area (focused in Massachusetts), and come from a wide range of income backgrounds.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Fort Hill Brewery collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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