m.conrad got their new product label by running a design contest:
Design a Flashy Premium GamingBooster label for an unprecedented square outer packaging
Check out m.conrad's Product label contest…
Food & Drink
Description of the product
Basic concept: - We will offer a new GamingBooster, which is based on natural ingredients, yet offers the same "performance" (focus, being fit, awake etc.) as the current market leaders (e.g. GFUEL in the US) - The GamingBooster is a powder that is dissolved in water (possibly later also in stick, capsule and shot format) - At the beginning, however, we start with the large powder jar in the form of a cube and the label of it (dimensions: 34x8.2cm). The box itself is white (matt not glossy) and cube-shaped with a round screw cap (we are the first and only ones to offer this type of packaging, pictures attached). - TO SPECIFY THE CONTEST: We want ONE Main Design for LOOT which ist able to convert into different flavors with different main colors. With an interchangeable background for the different flavors in the future. - Since the scene is very international and we sell the product across Europe from the beginning on, we want everything to be in English, being able to sell the product globally soon after. - We have to convey through the design (and brand name) that we are in no way inferior to the previous products in terms of effectiveness and taste (power, science, colors) but at the same time bringing an extra benefit that others do not have (healthy, vegan, sustainable and more premium). We want to set the price per application (40 servings) in the high price category from the industry leader, which explains why we aim at premium design while being playful for gamers.
Description of the product target audience
Market situation: Previous concepts are mostly bright and colorful - reminiscent of energy drinks and pre-workout drinks. This probably appeals to the gaming scene best ("Levlup" is industry leader in Germany https://levlup.de). We would also like to build on this, yet without coming across cheap or too dark in colors. It seems to be that the most important thing for the target group is the clear associations with gaming, e.g. having design elements that gamers recognize from popular games. Also important seems to be the effectiveness of the product ("calm yet energetic focus") and different fancy tastes and illustrations of such. It seems to be less important to the energy-drinking target group that the product is healthy (although this is one of our USPs). So we want to point that out but it does not need to be too dominant. Important is: that we can compete with the market leader in terms of the appeal of the design, come across even more premium and more effective, plus having a truly unique packaging form (see further down). The gaming booster market is actually still a niche market, but it generated a lot of attention last year via gaming influencers / youtubers. Their target group can be equated with our target group, i.e. e-sports and gaming enthusiasts.
Brand presentation with the following approach: LOOT Game Booster ("Flavor") Final concept: Brand name LOOT selected from the concept of a reward system in almost every game in the form of loot boxes (gift, surprise, happiness hormones). -> Examples of loot boxes attached. This way we achieve the priorly described important associations with world of gamers. Further Background information: There are often different rarity levels in loot boxes, which is a great way to develop new flavor names. To help you with orientation you can use this flavor for the main design: Rare Raspberry (standard) Blue "Flashy + Colorful" . On a white surface, things look cheap quickly in our opinion (especially with white plastic packaging / cans). Nevertheless, we want to try to place a lighter & colorful design with a premium look on this surface, yet our surface is matt. We could imagine a design combination of sneak (British manufacturer https://sneakenergy.com) and G Fuel (American manufacturer https://gfuel.com). (You can find pictures attached to this). It could be that the general concept of having fruits in the background can be used for the standard variants for us as well, yet we are open for other ideas. The logo should be white. We have attached 2 examples (word mark). You don't have to make suggestions for the Logo and can leave it as a blanc spot.
Label dimensions: 34cm x 8,2cm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
m.conrad collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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