fredYx got their new product label by running a design contest:
Design a feel good summer vibe beer can
Check out fredYx's Product label contest…
Food & Drink
Berentsens Brygghus AS
SOMMERØL (in English it translates to "Summer Beer")
Description of the product
"SOMMERØL" is a refreshing and easy to drink pilsner, perfect for those warm summer days here in Scandinavia. It is crisp and light gold color, with a balanced bitterness and malt sweetness.
Description of the product target audience
Young and old that are longing for summer or are in a vacation mode. "Everyone" above legal drinking age can drink and enjoy this product, as long as they like beer!
In Norway this type of seasonal summer beer is very popular! The main focus should be on giving the beer can a distinct Norwegian summer vibe and vacation feeling! We would recommend using light/fresh and vibrant colors. In Norway the winter time is very dark, with just a few hours of light every day. So when the summer finally arrives the days are completely opposite of the winter and are very light with sunrise in early morning (5 am) and a stunning sunset into the ocean as late as 11 pm at night. A typical Norwegian summer: In the southern part of Norway we have a lot of coastline and boating is for sure popular as well as barbecuing at the beach, bonfires, late sunsets, fishing for fish or crabs, eating shrimps, along with sports like water skiing, beach volleyball, surfing or sunbathing at a beach or on the rocks/small mountains (called "svaberg" in Norwegian) near the water. Even our very annoying seagulls are a typical Norwegian summer sign to be seen by the coast. Attached you can find our previous summer beer design. We are not satisfied with this design as it is too bland and not fresh enough, both in color and design (attached: Sommerøl 0,33...). Information that needs to be on the can design. * Text: "SOMMERØL" * Text: "330 ML." * Text: "ALK. 4,7% VOL." * Our company logo * Leave at least 30x82 mm of space (width x height) for barcode, nutritional info etc. The area can have subtle background design.
What to avoid
There are some design guidelines that you need to be aware of. For example: There is in total 9 colors that can be used (Pantone Solid Coated) 1. Black 2. White 3. Silver (can color) 4. Green (logo color) 5. Gold (logo color) 6. 7. 8. 9. This leaves the designer with 4 colors of their own choosing. Halftone can be used for gradients. Please note that the laquer used on the can is somewhat transparent. This means that white would look more like 20% gray compared to white paper, when printed on the can. The silver/aluminium can color sort of shines through. Please see the attached guidelines "Ball Branded can design development".
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
fredYx collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Gender : M,F Age : 25-60 Income Level : Affluent/Higher-earning
Health conscious people. Ideally, between ages of 18-55.