cristinaHJ got their new product label by running a design contest:
Design a contemporary, premium wine label for Headliner
Check out cristinaHJ's Product label contest…
Food & Drink
Description of the product
We need to develop a new wine brand with an identity and label design. The brand is Headliner wine. We want a fantastic design to reflect the exceptional quality of the wine inside, with an exciting new label design which somehow relates to the name Headliner. We need both the identity and label designing.
Description of the product target audience
We supply wine to the events industry in unbreakable, high-grade PET (plastic) bottles. Our wine is stocked at over 120 events each year, mostly during the summer, ranging from music festivals to sporting events, and beach polo to comedy and classical music concerts. Our typical market is ABC1, aged 25-55.
Name to incorporate Headliner Slogan to incorporate We ideally want illustrative, hand-drawn, contemporary imagery, relating to events somehow. We prefer the label design to be on a white background - this is because the wine is often served in low-light areas so the text/label needs to be visible from well behind the bar sometimes in poor lighting. We also need to include the following wine 'cues': Winemaker's selection 750ml The design required is for FRONT LABEL ONLY. PLEASE NOTE: We need to keep to a standard, rectangular, upright label cut - please do not suggest a die-cut label design as we cannot work with this for our production. We can, however, incorporate embossing or foiling if this works well with the label design. Dimensions: 130mm (length) x 65mm (wide). Notes WHAT WE WANT: The identity should represent something that relates to its reason for being called ‘Headliner’, which could possibly relate to the headline act on a bill of artists. The design needs to relate to the subject of events somehow. We want something contemporary but premium - think craft beer labels but elevated to fit the more high-end, premium product that is wine (see attached for examples of similar labels that we like!). The bottles will compete within point of sale areas against other beverages served at festivals and outdoor events. The labelling should be distinctive so that the wine stands out, both when seen individually, or as a display featuring multiple bottles. This consideration shouldn't dominate the overall feel of the brand, but should be kept in mind for the design. BACK STORY: • Headliner wine has been developed for the events industry, because it is packaged in unbreakable PET (high grade plastic) bottles. It will be sold at outdoor events including music festivals like End Of The Road, Isle of Wight Festival, BST, Field Day, Wilderness, Cornbury Music Festival, Larmer Tree and many more. • The wine is very high quality, as consumers at outdoor events only want the very best. • Price point is around £20-£25 per bottle so it's a premium product and we want the identity to reflect this - consumers are ABC1 category and are typically 25+ in age.
Dimensions: 130mm (length) x 65mm (wide)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
cristinaHJ collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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