mattC3 got their new product label by running a design contest:
Design the bottle label for my premium, handcrafted, artisan cocktail mixers!
Check out mattC3's Product label contest…
Food & Drink
Barncrofts of London
Description of the product
I make a range of innovative, handcrafted non-alcoholic drinks designed for making cocktails or mocktails.
Description of the product target audience
My drinks will initially be sold to high end boutique hotels in London to stock in their minibars. The hotels expect a product that looks and feels high quality as this is what their guests are used to. I will also sell larger bottles to high end delis, retailers and other venues.
I would like a front and back label designed for one of my flavours, the Mojito. I will need all the text to be editable so I can personally adapt the label in Illustrator for the different flavours. Below, I will try to give you loads of information on how I would like the label to look and what kind of impression I want it to give. Please feel free to message me if you have any queries. I don't know if this will change the way you design the label, but it may be worth noting that although most of the bottles I will sell will be miniature 50ml bottles I will also need to increase the size of the label to use it on larger bottles. What I would like from my label: Simple and stylish are key to the design and I would love a label that looks and feels rustic, artisan and classic. I would like the customer to think that my product has been around since the 19th century. A Victorian or Georgian look would work well to create this, as this is what I went for when having the logo designed. It will be printed on Tintoretto paper to give it a rougher feel. The label will be small as it is going onto a 50ml bottle but I still want it to stand out, draw the eye and create intrigue when a hotel guest opens the minibar. I would like the hotel guests first thoughts when they see my bottle to be "Ooo. What's this?" The design: I would like to see the logo at the top of the label, but if you feel an alternative position is better then please feel free to experiment. Text to be included on the front label, under the logo: Mojito (this needs to stand out as it's the flavour) A blend of Mint & Lime Designed to go with or without White Rum Handcrafted from fresh fruits & herbs Contains NO alcohol On the back label in order of hierarchy: To make your Mojito Take a tall glass and fill it with ice Pour this bottle into the glass Add some lime wedges (squeezed) and fresh mint leaves Now comes the choice. With or without Rum? If it's with then just add 50ml of White Rum Top up with soda water, give it a few stirs Sit back and enjoy your drink! (all text below marked with * is legally required) *Ingredients: water, sugar, fresh lime juice (6%), fresh mint leaves, antioxidant: citric acid *Store in a cool dry place. Once opened use within 3 days. *Best before: (can you create a clearly defined space after this so that i can hand write the best before date) www.barncroftsoflondon.com *50ml (place on bottom left corner) * (address to be placed bottom centre of label) Barncrofts of London Ltd London, SE8 5RS *Made in UK (place in bottom right corner) Background colour choices: Soft cream or off white Border colour: either metallic bronze or gold, black or no border at all. Font colour: Black Ornament colour: black would be my preferred choice. I would like one ornament to be in colour as I will use this to differentiate between the flavours that I use. For this flavour (Mojito) I would like said ornament to be in mint green. Can it be placed underneath Mojito. Shape: I think rectangular works best and their could be some variations of this, similar to the the label in the East London Gin image that I've included.
What to avoid
Script fonts. The label is so small that text written in these fonts will not legible. Images - I don't think they will be clear enough on such a small label Label shape - A diamond shape would not work on the bottle I use
Height: 50mm Width: 50mm Minimum font size: 6pt Printer requirements: Minimum of 1.5mm bleed. Minimum line thickness should be 0.15mm Text should where possible be out of one colour only
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
mattC3 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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