We have the brand name and vision, we now need a logo and labels designed that will reflect the product and how we see it sitting on the shelves and in the market place. Our products are quality gourmet products made by hand with great ingredients, and we need our logo and labels to represent that. We see so many chilli style sauces with gimmicky labels that have animated chillies or devils etc and that is not really our style. We want the product to stand out on the shelf beside all of the other products with a clean layout, easy to read writing, specific information etc but edgy at the same time. The colour scheme will be focal to the brand, and how the label will look on the bottle. At this stage we are looking at clear bottles which will show the true colour of the sauce inside. The colours of the sauces are Deep burgundy red, dark blood red, ketchup red, deep orange brown, and a slightly lighter orange brown. We have put together a design, (which is very amatuer!), but is close to how we see the brand logo. We want the designers to have a play with this logo and improve it (the addition of a handle on the wooden pantry door in the background is one example) but also we would like to see designs that are completely different where the designer puts forward his/her own creative skills/ideas. In the end the label will be the basis for the webpage design, packaging, tee-shirts, business cards, etc. We hope to use the winning designer to create/help with the creation of the packaging design, business cards, tee-shirts, etc. down the track.
PS - I have copied an answer to a designer's query. We are in Australia. A basic list of items that will need to be covered include - weight (eg 250mL), name of company (Devil's Pantry), &amp;#039;gourmet sauces&amp;#039;, type of sauce (smokey bbq sauce, chipotle bbq sauce, tomato &amp;amp;amp; chilli ketchup, honey chipotle sauce,The Devil&amp;#039;s Hot Sauce &amp;amp; Sweet Chilli Sauce), a note relating to &amp;#039;handmade/gluten free/preservative free&amp;#039;; etc, maybe &amp;#039;made in Australia or made in Melbourne&amp;#039; ... also see our basic first attempt at a label and some of the example labels included. As mentioned in the brief the label has to be simple and striking and not too cluttered.
PS2 - We sat down last night and wanted to also see a 'lower case' font for used for only the 'Devil's Pantry' logo. I have attached 'Font Test 1' which is the basis of what we were thinking but needs a bit of 'masculinity' if that makes sense. 'Font Test 2' was an attempt at trying this but not sure it's better.