Design a beer label for a Chilean Brewery!
Nati W needed a new product label design and created a contest on 99designs.
A winner was selected from 76 designs submitted by 13 freelance designers.
One of the designers who made it happen
How Nati W started their product label journey
Who are you known as?
Tübinger
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
Microbrewery located in Pirque, Chile. Crafted with 100% natural products.
The actual portfolio includes: Pale Ale, Red Ale, Stout and Strong Dark Ale
For more information or images, please visit our Fanpage Cerveza Tubinger https://www.facebook.com/cervezatubinger or website http://www.cerveceriaprincipal.cl
We dont advise you to visit http://www.tubinger.cl , which is the old site which we are in the process of eliminating.
Target market: young consumers of crafted beer. Women and men from 25 willing to pay a little bit more for a quality product.
What inspires you and how do you envision the design for your business?
Label for the new variety: Tübinger India Pale Ale
American style. American IPA: very hoppy and aromatic IPAs. Label
should be like American IPA's spirit and style: cheerful, bold,
colorful, lively, relaxing. Hops and the Bear should be part of the
label. The bear should be a grizzly bear.
Niche beer. Label should be eye catching.
It should include: Tübinger's logo, neck label (please see the files
attached).
Social networks: FB: Cerveza Tubinger. TW @tubingercerveza. INSTAGRAM
cerveza_tübinger
Other notes
Please contact me anything you need nati@cerveceriaprincipal.cl
Please find attached current labels and company logo.
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