Barrel-aged sour, Montmartre Cherry Sour Beer aged in oak barrels for 14 months. We would like the packaging to be luxurious and convey the effort and how special this is. The goal is to create packaging that would make someone want to keep the bottle on display.
Description of the product target audience
Beer nerds, wine fans crossing over into barrel aged beer goodness, 25-55 years old, average price point per 750 ml bottle is $20 (so its expensive beer)
The idea is to design a running barrel aged label theme called: Coming to Fruition: Marionberry (or whatever fruit / hop / style)
So it would be one central label design that would change out the illustration, fruit / style, and ABV / IBU info for each individual beer.