jamiebezencenet got their new product label by running a design contest:
Design an awesome wine bottle label for Guns N' Rosé
Check out jamiebezencenet's Product label contest…
Food & Drink
Guns N Rosé is an award winning and delicious rosé wine from Provence, France that is going to take London by storm this summer.
What's your vision?
The brief: Design an iconic wine label for Guns N' Rosé Background: Rosé wine has seen a dramatic rise in popularity recently. Whilst historically it was seen as a lower class wine, to be avoided at almost all costs, it has now transformed its image. There is now no stigma attached to drinking rosé. In fact it is now the 'coolest' of the three as it shuns the pretentious overtones classically connected to red and white wine. It is now synonymous with lighthearted summer parties whilst drinking with friends. It is also strongly connected to the ‘Jet Set’ scenes such as the Hamptons, Miami, St Tropez and Ibiza. Since it is distinct from red and white wine in that it does not carry the same gravitas and, as such, can be branded in a much more light-hearted, fun and innovative way. Guns N Rosé combines a great product with a brand that is young, bold, playful and most definitely irreverent. Insight: I want to turn up to a BBQ in the sunshine with a cool bottle of decent wine that gets noticed and commented on, but doesn't make me look like I've "overspent". Target audience: Young professionals in London who have disposable incomes. They are part of the ‘Easyjet Generation’, spending regular weekends in swanky beach clubs on the continent. They love chilled electro music, long parties by the pool and Instagram the highlights to their mates back home. A magnum of rosé is a small hint of Nikki Beach vibes in their back garden. Design considerations: - Less is more. People need to see the name and design and think, "hey that's cool" as opposed to being told, "this is cool". So let the name "Guns N’ Rosé" and the simple iconic design do the talking - Reflect the taste cues of the wine. Think clean-cut, crisp, refreshing, and light. - Avoid lashings of pink colour. Consider what will offset the colour of the wine in a crisp clean way. - Don't get too hung up on copying Guns N’ Roses album covers. Our audience has heard of them but is unlikely to recognise any albums. - Avoid too much gothic design language.
I am open to seeing the label space used in different ways. The maximum it should be is 9.5cm x 13cm. The bottle itself is a typical high-shoulder design. The wine itself is a pale Provençal Rosé. The label can either be a simple rectangle of blocked colour or can make use of transparency in places, using the light pink of the wine behind. Other than the name: Guns N' Rosé , the only other text necessary to include is 'Cotes de Provence' and '2014'. Here is mood board that might help: https://uk.pinterest.com/bezencenet/guns-n-ros%C3%A9-mood-board/
£309 Silver package
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
jamiebezencenet collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Kocilla has always done great work for me. He is very responsive and communicative and is very quick to take feedback and make corrections to the design. Highly recommended and will use again in the future.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Wine needs mass appeal as sold internationally
21-45 year old male/female entry level wine drinkers it sells for 24 a bottle retail
21 years old and up!