bruce B got their new product label by running a design contest:
Design an awesome beer can label for a brand new beer!
Check out bruce B's Product label contest…
Food & Drink
The Lion Rampant Scottish Pub
lionrampantpub.com & redarrowbeer.ca
Outlawed Pipes Scottish Red Ale
Description of the product
This is a red ale being brewed by Red Arrow Brewery for The Lion Rampant Scottish Pub.
Description of the product target audience
Everyone who likes beer
We need the Lion Rampant logo on the front of the can label design, with the Red Arrow logo smaller towards the back. The name is from the movie Braveheart (scene here: https://www.youtube.com/watch?v=L-hkKmhssSU) so we do want a bagpiper on there, preferably silhouetted with fire perhaps? We also want the phrase "Alba gu bràth" built into the label (which basically means "Scotland Forever"). The label can be any colours, but drawing from the Royal Standard of Scotland flag or the St Andrews flag is good too. I have included the PDF on how the label should be completed that Red Arrow sent to me, along with a sample for one of their other beers. This is how the label design should be laid out. We require full design files, full copyright & use.
Shown in the PDF file
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
bruce B collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
We think contests are a super fun way to get design.
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