Dingslebener got their new product label by running a design contest:
Design an attractive beer can with forest and wild animal elements
Check out Dingslebener's Product label contest…
Food & Drink
Thuringian Forest (Beer)
Description of the product
Various handcrafted beer specialities after the German Reinheitsgebot, that have a reference to their home region including its ingredients. The design is supposed to show this connection.
Description of the product target audience
Männlich, von 30-60 Jahre mit höherem Einkommenslevel evtl. Biermischgetränke für die weibliche Zielgruppe geplant
The design(s) should be used on cans possibly also for export and should therefore be kept in English. A deep dark green forest should be visible in the background. In front of it, either the head of a typical German wild animal (deer, roe deer, wild boar, hare, lux, wolf... etc.) or a distinctive German mythical figure should be depicted, which should then be the name giver for the respective beer type. The main name of each type of beer should be that of the animal depicted. For example: Thuringian Forest as small title Image of the deer'. 'Deer' as big name of the beer type "Edel-Pils "Thuringian Forest" is the framework for the different types of beer, which all have their own name. The design should consist of (detailed) illustrations and should not be too playful and round but rather rough and angular.
What to avoid
Few to no photos better illustrations. No connection to the Dingsleben brand and no mention of it.
height of the can surface 150 mm - width 210 mm (one field of view 105 mm)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Dingslebener collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Vasily ERA has amazing design skill, speed, suggestions, and true talent. Our packaging design turned out beautifully and we can't wait to use Vasily ERA for our next project. Thank you!!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
21-45 women and men
Wine lovers who like wine to have character.
Unsere Zielgruppe sind Kunden die regionale Produkte einkaufen wollen
open minded for food and premium drinks, willing to pay a premium for high quality food (pricing of "Glow" will be 9,90€
Target Group: > 6+ years of age, female and male, children as well as grown ups Everyone who loves snacks and/but cares
From young to old. Everyone can drink our product.