I want Recognize to become a well-known brand. The bottle is a very basic, 1-liter glass bottle, with a screw top closure. It's actually the same bottle that Tito's uses (or very, very close to it). I’ve posted a small image of the bottle, and I’ll post a larger picture later, if I can find one. With such a basic bottle, the label has to do a lot of work- it has to get the bottle noticed, keep the consumer’s attention, and convey the fun, outgoing, sexy, wild personality of the brand in a memorable way.
I have only a few specific requirements of the design:
1. Ruby Red has to be a prominent color, to correspond to the color of the capsule that I’m using. The pantone color code is PMS 201C, in case that helps.
2. I want the Aries sign, the ram, to be a prominent design element. I have an image that I'm particularly fond of, but I don't want to post it right away- I want to see what you come up with first.
3. I'd like the "R" in "Recognize" to be distinctive, so that once the name and the logo gain a little recognition, I can use it on its own.
4. The size of the label is 10.5" x 5". It wraps all the way around the bottle. It will be printed on paper, with a matte finish.
Design-wise, that's it for now. I'm really excited to see what you come up with, within those loose parameters. I'll eliminate designs and provide feedback all day long, as soon as I start receiving submissions, so you can understand exactly what I'm interested in and we can quickly arrive at a great design!
There are a few statements that have to be included on the label somewhere, legally- I'll include them in the "Other" section, below.