Design America's next best selling whiskey brand - Mullet Whiskey - Embrace the Mullet
seb.lozinski needed a new product label design and created a contest on 99designs.
A winner was selected from 34 designs submitted by 11 freelance designers.
Some of the designers who made it happen
How seb.lozinski started their product label journey
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Company name
Mullet Whiskey
Product name
Mullet Whiskey
Description of the product
Mullet Whiskey is not to be taken lightly - it's an american made hardcore whiskey brand designed to bring the party. We will give you a night to remember. Designed to unite everyone from football fans, country men to young professionals. As we like to say it "Business in the front - Party in the back" (our slogan) sit back and "Embrace the Mullet"
Description of the product target audience
Young Adults to middle aged men
College / Football
Country/Midwestern demographic
Style attributes
Design needs
Mullet Whiskey is a new brand we are creating. Please see notes on our thoughts. We were thinking more masculine or old school color scheme but minimalistic design. Color thoughts Black/Silver/White, maybe little bit of brown. Still open for your creative direction.
*IMPORANT*
LID/CAP OF BOTTLE - We are looking at doing a custom lid/bottle cap. We want it to be the top of a head / hair style. Mullet hair cut down the back side of the cap to represent the below slogan and attached image of silhouette as example
SLOGAN
"Business in the front" - front of bottle
"Party in the back" - Back of bottle
*this could be on the label or perhaps on a sticker on the neck of the bottle*
LABEL ON FRONT
1. Mullet silhouette as logo with name perhaps as an idea (moustache & sunglasses could be included in silhouette if like) *See example silhouette
2. Straight Bourbon American Whiskey
3. Product out of the USA
4. 750ML ALC/VOL 40% PROOF 80 *should be located on bottle of front label*
5. As stated in slogan 'Business in the front'
6. EMBRACE THE MULLET
LABEL ON BACK
1. As stated in slogan 'Party in the back'
2. Barcode
3. "GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS."
4. Company Info
"Mullet Whiskey
Newport Beach, CA
http://www.mulletwhiskey.com
5. "Vegan Friendly, Gluten Free - but who really cares"
Package dimensions
Please see attachment 'Bottle Example' as desired shape. Volume of bottle 750mlALC/VOL 40% PROOF 80*Please see attached images for design* We would like something rectangular shape instead of a cylindrical bottle.Please feel free to ask questions anytime
Attachments
Bronze package
Free features
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Deliverables
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