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- Design America's next best selling whiskey brand - Mullet Whiskey - Embrace the Mullet
seb.lozinski got their new product label by running a design contest:
by VladanP.Design America's next best selling whiskey brand - Mullet Whiskey - Embrace the Mullet
Check out seb.lozinski's Product label contest…
The Brief
Industry
Food & Drink
Color inspiration
Company name
Mullet Whiskey
Product name
Mullet Whiskey
The Brief
Description of the product
Mullet Whiskey is not to be taken lightly - it's an american made hardcore whiskey brand designed to bring the party. We will give you a night to remember. Designed to unite everyone from football fans, country men to young professionals. As we like to say it "Business in the front - Party in the back" (our slogan) sit back and "Embrace the Mullet"
Description of the product target audience
Young Adults to middle aged men College / Football Country/Midwestern demographic
The Brief
Style attributes
The Brief
Design needs
Mullet Whiskey is a new brand we are creating. Please see notes on our thoughts. We were thinking more masculine or old school color scheme but minimalistic design. Color thoughts Black/Silver/White, maybe little bit of brown. Still open for your creative direction. *IMPORANT* LID/CAP OF BOTTLE - We are looking at doing a custom lid/bottle cap. We want it to be the top of a head / hair style. Mullet hair cut down the back side of the cap to represent the below slogan and attached image of silhouette as example SLOGAN "Business in the front" - front of bottle "Party in the back" - Back of bottle *this could be on the label or perhaps on a sticker on the neck of the bottle* LABEL ON FRONT 1. Mullet silhouette as logo with name perhaps as an idea (moustache & sunglasses could be included in silhouette if like) *See example silhouette 2. Straight Bourbon American Whiskey 3. Product out of the USA 4. 750ML ALC/VOL 40% PROOF 80 *should be located on bottle of front label* 5. As stated in slogan 'Business in the front' 6. EMBRACE THE MULLET LABEL ON BACK 1. As stated in slogan 'Party in the back' 2. Barcode 3. "GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS." 4. Company Info "Mullet Whiskey Newport Beach, CA www.mulletwhiskey.com" 5. "Vegan Friendly, Gluten Free - but who really cares"
Package dimensions
Please see attachment 'Bottle Example' as desired shape. Volume of bottle 750mlALC/VOL 40% PROOF 80*Please see attached images for design* We would like something rectangular shape instead of a cylindrical bottle.Please feel free to ask questions anytime
Attachments
The Brief
Attachments
Bronze package
Every design category has flexible pricing for all budgets. Product label starts at $299.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional Product label designers to turn your ideas into reality.
winner
Select your favorite custom Product label (Or two! Or three!). And the design is all yours.
seb.lozinski collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Client review
Vladan was the winner of our contest, and we continued to work with him 1-1. He is outstanding to work with. We had NUMEROUS revisions over the course of two weeks, and he completed each one and was extremely responsive. Cannot recommend highly enough.
sashiTsAlong the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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