Design an amazing label - LIMITLESS FORMULA - Brain Energy Drink
mike.k needed a new product label design and created a contest on 99designs.
A winner was selected from 57 designs submitted by 10 freelance designers.
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Company name
Hercules Holding
Existing website
herculesholding.com
Product name
Limitless Formula
Description of the product
LIMITLESS FORMULA BRAIN ENERGY DRINK® with advanced FORMULA 12.v.81 that contains:
-Lithothamnion (Aquamin)
-Paullinia Cupana (Guarana)
-Psidium Guajava & Lepidium Meyenii
-Ginkgo Biloba
Description of the product target audience
With the cooperation of the TPX Lab we have created a dedicated formula for energy drink. We have used natural and artificial brain enhancers to create a perfect product for people that desire to unlock the potential of their brain (students, businessman, drivers).
Style attributes
Design needs
We want the design to have a touch of the Limitless movie (think about the NZT pills :), modafinil, nuvigil, provigil - substances enhancing the brain potential).
FRONTSIDE
Try to incorporate a cross section of the brain/ x-ray human lateral profile/ synapses and neurons activity.
You can select the color for our Original product and suggest other color for Sugarfree version and Ultimate Version.
On the front of the can we should ideally have
"Limitless Formula" (name),
"Unlock your mind" (slogan 1),
"Brain Energy Drink" (slogan 2).
But you can experiment with the slogans ("100% All Natural"; "100% Pure Lithothamnion (Aquamin)"...something that will be convincing and catchy based on the ingredients list).
BACKSIDE
We would like to have a combination of "How the substances work" (marketing slogans) and required nutritional values (regulated by FDA equivalent in local markets).
You will find it in the Limitless_Guide pptx. file attached. You can rearrange the content so that it fits the design (e.g. maybe creating additional tables/ boxes for nutritional values) and add some graphics if you want (maybe another brain? or synapses?).
The dummy barcode will be changed later, so we will kindly ask you to provide the editable file of your designs.
FINAL COMMENTS
The drink will be launched in Poland first and you will find dielines and additional required content (nutritional values in Polish etc.) in the pptx. files attached.
Thank you and good luck!
What to avoid
Nope.
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