We are developing an Alfredo sauce for a large supermarket chain in Asia. The brand name is Harvest Fields and the type of product is Classic Alfredo Sauce in a 15oz (425g) glass jars. It is made with real cheese and easy to prepare.
Description of the product target audience
Both male and female who are cooking at home.
We are looking to design a label for our Alfredo sauce. Later we will also develop red pasta sauces and would like one master design for all items. We want these items to compete against brands such as Prego, Barilla, and Leggo's.
Please use the Harvest Fields logo provided for this Alfredo sauce label.
Brand, visual and product name/attributes should stand out strong.
Use dark background to make this product stand out against its competitors on the shelf.
The jar cap color is gold.
Clear indication of Product of USA on the label. Incorporate the US flag.
We like the design of Napolina sauces, image attached below - they use a dark background and only the key info stands out (brand, visual and product name/attributes).
We are also attaching two example of other products under the same brand.
Use 4 color process.
What to avoid
Avoid using white/light base colors for the background. Avoid over-cluttering.
The logo should not rest against cluttered and/or textured background. It has to be visible and prominent.