Dealmaker - a new red zinfandel blend wine that will be of the highest quality and value for it's price point of $18 per bottle.
Description of the product target audience
customers with disposable income who can afford wine between $18 and $65 per bottle wine for daily consumption.
We are looking for a wine label design to go with the name Dealmaker for a new bottle of zinfandel blend (it most likely will only say Red wine on the back label) wine that will retail for $18. It should be appealing to both young and old alike. We want the label to pop off the shelf in a wine store as there will be hundreds of others competing for the buyer. The color palate should be reds/creams/blacks/greys. The wine will have a screw top in red. While it will need to fit in with the other wines we sell as to the image / design fitting with the current family of wines we have decided we don't want another wine label with the block template.
What to avoid
stock imagery, if you use an image that can be reproduced by us using a photographer, that is ok. A stock image may be used to show idea of course.
Block template - don't use the same template that we have on all the other red palate labels. We want something new, fresh and eye catching.
95 mm wide x 128 mm tall
these black / white/ red labels are all blend wines and have a red cap on them. they look similar and thus are distingusible as being in the same 'family'.