Freedom was very good to work with. Followed the brief well but if there was an issue was quick to discuss or change the approach. Clear and effective communicator and I would use again.
Frauke was an incredibly receptive and agile designer. Frauke provided a stunning and unique book cover that my target audience loved and took every detail of my brief, while adding a refreshing twist.
I didn’t want a cliched book cover for my subject matter (work-related burnout) - nothing corporate or stiff and Frauke gave me a design that surpassed anything that I could imagine. Changes were made very quickly (sometimes instantly!) and suggestions were accepted gracefully. I felt like I was a co-creator in the process, which was important as I wanted to be represented accurately and in-line with the voice and tone of my book.
I would highly recommend Frauke for your book cover design and am so grateful for the hard work put in to make my dream come true. Thank you so much Frauke!
How alexandracohn started their product label journey
The logo jumps off the container
again, use of color and logo jumps from the container and would off the shelf
clean and simple logo jumps
bottle shape will be this Bordeaux bottle. we have decided we don't want another blocky design. do use the red/cream/black palate. cap will be a screw top cap in this color
What colors do you want to see in your design?
Other color requirements
the red/black/grey/cream package, use colors similar to our other labels The impostor, smoke & mirrors, broken compass, pure yum.
What industry do you think your business is most related to?
Dealmaker - a new red zinfandel blend wine that will be of the highest quality and value for it's price point of $18 per bottle.
Description of the product target audience
customers with disposable income who can afford wine between $18 and $65 per bottle wine for daily consumption.
We are looking for a wine label design to go with the name Dealmaker for a new bottle of zinfandel blend (it most likely will only say Red wine on the back label) wine that will retail for $18. It should be appealing to both young and old alike. We want the label to pop off the shelf in a wine store as there will be hundreds of others competing for the buyer. The color palate should be reds/creams/blacks/greys. The wine will have a screw top in red. While it will need to fit in with the other wines we sell as to the image / design fitting with the current family of wines we have decided we don't want another wine label with the block template.
What to avoid
stock imagery, if you use an image that can be reproduced by us using a photographer, that is ok. A stock image may be used to show idea of course.
Block template - don't use the same template that we have on all the other red palate labels. We want something new, fresh and eye catching.
95 mm wide x 128 mm tall
these black / white/ red labels are all blend wines and have a red cap on them. they look similar and thus are distingusible as being in the same 'family'.