The winning design is hidden in our design brief itself. Read it carefully to understand what we are looking for -:) If you still have open questions, do not hesitate to ask.
We are looking for a product label design for our range of organic food products (e.g. cereals and pulses, spices, beans etc.) to be launched soon in India. All products offered by Farm2Kitchen are certified organic. We deal only and only in organic products.
We need a product label design which would go well with what we actually do i.e. deliver organic food from best and authentic organic farms to your kitchen. We source our produce from certified organic farms only and deliver it to the end customers in India via online retail and very soon via our chain of organic food and lifestyle stores.
Our logo is already in place (please do not alter/change the logo in your design) and we would like to see use of Green, Orange, Red. Of course, if you have better ideas - you are more than welcome! You can use the colors as per your own creative thoughts.
Important Note about packing:
1. All our products will be packed in while colored paper bags (the produce will be in food grade poly bags inside this white paper bag) so while designing the label please keep this in mind. The bags will be completely white in color!
2. The product label will be the same for all our products and product details like name of the produce, price etc will be on the back of the paper pouch. We need design only for the front portion of the pouch. But if you can provide some design for the back, it is welcome!
3. We are looking for a product label which will STAND OUT as an Organic Brand Label in any grocery store across the world -:)
- Our label will be unique for all the products.
- Product name etc will appear on the back (bar code printing) of the bag.
- We need only one unique design of the label.
- The label will be printed on a standing while paper pouch bag (on the front)
- Please be original.
- Our favorite colors are green, orange, blue, red - not in that particular order!
- Farm to Kitchen concept should be the inspiration for the design.
- Our logo files are attached for your kind perusal. The logo will be visible on the front.
- Placing of the logo on the front is at your own discretion.
- The text "Certified Organic Produce" should appear on the design. Placement of this text is important. - Our organic certificates will also be visible on the label at the bottom. Certificate logos attached herewith.
Our label dimensions are:
1 Kg pouch = 13 cm (W) X 24 cm (H)
500 gm pouch = 8 cm (W) X 14 cm (H)
Note that we are looking for a label which will be used for different size of bags (e.g. 5 Kg, 2 Kg, 250 gm etc.). Dimensions mentioned above will give you an idea about the width & height of the label.
Texts on label: In brief, we need below texts on the label:
"Certified Organic Produce", "from farm to kitchen with nothing in between" & "GMO Free".