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Who are you known as?
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
We are a small startup specializing in Paleo ( grain free) & gluten free baked treats including quick breads, Raw tarts & cookies. Our products are all natural made with organic, Non-Gmo & very clean healthy ingredients like coconut oil, almond butter, coconut sugar etc. Our products are very unique & cover a niche segment of the market. Although our target Audience includes consumers of all ages but our products are especially designed for those who are allergic to certain foods or those that have adopted a healthier eating lifestyle. Our current customer base is at Health food stores but we would like to target the big grocery chain stores as well as direct sales through our website.
What inspires you and how do you envision the design for your business?
We are looking for a very creative & classy sleeve design for our Paleo mini loaf cake pans. We need to create a packaging sleeve that grabs consumer attention in the frozen bread isle . A consumer walks past the frozen breads isle & ' SmartSnackBites' Paleo breads catches their eye with bright colors yet clean & classy look. A deep sense of curiosity makes the consumer grab a package & read the contents & what it has to offer. The cakes( quick breads) come in 6 flavors & are baked in a mini disposable silver loaf pan with a see-through lid on top( see pics attached) .We would like a classy & modern sleeve design that depicts the all natural nature of our product at the same time using colors that depict the flavor.( Example: dark chocolate & green for zucchini bread) We can start with 1 sleeve for 1 flavor( zucchini bread) & once the base design is established it can be used for all other flavors with slight variation in color or images if any. We would like you to use our existing logo but please feel free to make any changes that might improve the existing look. Please feel free to come up with your own ideas as to how a little bit of the finished product in the container can show so that the consumer can have an accurate idea of whats inside the package. 'No Artificial Flavors. NO preservatives". Made with Almonds & Coconut Oil, Fresh Grated Zucchini . Please highlight some of these .We would also be labelling them as , Grain free, gluten free, dairy free, soy free, yeast free. Also we need space for the nutritional panel & ingredient list that we are working on right now so please leave space to incorporate it into the design of the sleeve. This is a frozen product so "keep frozen" & instructions for thawing will also be included that can be discussed. The winning designer will also be working with us for designing sleeves for our Raw tart & Biscotti containers.
Since the containers are stacked on top of each other ,it is not possible for the consumer to read the top of the container as to what exactly is in there . We would like the type of bread indicated on one side also so the consumer can immediately see whats in the container. Eg: Paleo Zucchini Bread, Made with Almonds, Coconut oil & fresh grated zucchini. Images attached for logo, size of the container & some product pictures.
Currently we have 6 flavors of breads: Cinnamon Raisin, Seven Seed, Banana Walnut, Zucchini Bread, Carrot Cake , Dried Fruit & Nut. We can start with 1 design for Zucchini bread. If you'd like to incorporate a product image into the design please feel free to do so.