Create a unique package for our dog snack TenePops based on edible insects
TeneTRIO needed a new product label design and created a contest on 99designs.
A winner was selected from 65 designs submitted by 6 freelance designers.
Some of the designers who made it happen
How TeneTRIO started their product label journey
Package type
Design inspiration
What colors do you want to see in your design?
Other color requirements
Our logo is based on the colors aqua (#398F9B) and green (#729A2F) and the package should use those or harmonizing colors.
What industry do you think your business is most related to?
Company name
Company: EntoNative GmbH; Brand: TeneTRIO
Existing website
Product name
TenePops
Description of the product
TenePops are a popcorn-like dog snack based on edible insects (mealworms, lat. Tenebrio molitor) and rice or potatoes. It is the innovative snack for treating your dog in every situation.
TenePops are:
- Natural: Free of preservatives, additives, sugar, wheat
- Healthy and easily digestible: due to their ingredients and production
- Hypoallergenic: only one source of protein (mealworms)
- Low in calories: 1 TenePops < 1 kcal
- Sustainable: mealworm requires less water, land and feed compared to conventional protein sources, such as beef or pork
- Regional: With our own mealworms and produced in our city
As a first step, we want to introduce four variations on the market:
(1) Natural (Rice)
(2) Natural (Potato)
(3) Rice-Rosemary
(4) Potato-Rosemary
It would be perfect, if the variations can easily be differentiated through their name, color or symbols. Be creative!
We are still looking for catchy names for these individual product variations. So, if you have any creative ideas, let us know!
Description of the product target audience
Our typical customers are female and belong to two customer segments that can be classified as LOHAS (Lifestyle of Health and Sustainability, age: 20-59, net income: +2.500 EUR) as well as WOOF (Well-off Older Folks, age: +60, net income: +2.000 EUR). Our initial customer base is located in Germany, which is our home market.
Our customers value:
- sustainability
- an active lifestyle
- family time
- overall well-being and health.
They do not shy away from spending a more money on healthy and nutritional beneficial products that aid the well-being of themselves and their pets.
Style attributes
Design needs
!!! Please refer to ppt file for more information!!!
We need a neat packaging design that adheres to our values (sustainability, natural and lean product (less ingredients), ...). As we plan to use a doypack packaging with a window for now, we would require front and back label (sticker) that can be two separate labels or one wrap-around label (see photos in ppt).
We want our design to be simple and elegant but at the same time we need to draw the attention of the customer to our product since we are competing against big players (e.g. MARS and Nestlé).
What to avoid
We want to look natural and sustainable, the design should therefore not look tacky oder cheap. Also the logo (see attachment) should fit with the design to create a coherent brand.
Package dimensions
We need the same design for the labels that can be adjusted in size for four to five different packaging dimensions (depending on our distribution channel):
Size 1 (Dimensions: 85 x 50 x 140 mm)
Size 2(Dimensions: 110 x 65 x 185 mm)
Size 3 (Dimensions: 130 x 70 x 225 mm)
Size 4 (Dimensions: 160 x 80 x 270 mm)
Size 5 (Dimensions: 180 x 90 x 290 mm)
More information in our ppt file!
Attachments
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