TeneTRIO got their new product label by running a design contest:
Create a unique package for our dog snack TenePops based on edible insects
Check out TeneTRIO's Product label contest…
Animal & Pet
Other color requirements
Our logo is based on the colors aqua (#398F9B) and green (#729A2F) and the package should use those or harmonizing colors.
Company: EntoNative GmbH; Brand: TeneTRIO
Description of the product
TenePops are a popcorn-like dog snack based on edible insects (mealworms, lat. Tenebrio molitor) and rice or potatoes. It is the innovative snack for treating your dog in every situation. TenePops are: - Natural: Free of preservatives, additives, sugar, wheat - Healthy and easily digestible: due to their ingredients and production - Hypoallergenic: only one source of protein (mealworms) - Low in calories: 1 TenePops < 1 kcal - Sustainable: mealworm requires less water, land and feed compared to conventional protein sources, such as beef or pork - Regional: With our own mealworms and produced in our city As a first step, we want to introduce four variations on the market: (1) Natural (Rice) (2) Natural (Potato) (3) Rice-Rosemary (4) Potato-Rosemary It would be perfect, if the variations can easily be differentiated through their name, color or symbols. Be creative! We are still looking for catchy names for these individual product variations. So, if you have any creative ideas, let us know!
Description of the product target audience
Our typical customers are female and belong to two customer segments that can be classified as LOHAS (Lifestyle of Health and Sustainability, age: 20-59, net income: +2.500 EUR) as well as WOOF (Well-off Older Folks, age: +60, net income: +2.000 EUR). Our initial customer base is located in Germany, which is our home market. Our customers value: - sustainability - an active lifestyle - family time - overall well-being and health. They do not shy away from spending a more money on healthy and nutritional beneficial products that aid the well-being of themselves and their pets.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
TeneTRIO collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Great project. We had lots of revisions and some complications since this was an English/Chinese packaging project but Stan Brand Design was responsive to our needs. This is our second project with him and we're very happy with the results.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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