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whitney2u got their new product label by running a design contest:
by Igor CalalbCreate standout of packaging/label design for fun Luxury Candle brand
Check out whitney2u's Product label contest…
The Brief
Industry
Cosmetics & Beauty
Design inspiration
Other color requirements
Hex #102C39 Hex #416575 Hex #DDB08E Hex #DD9910 Hex #9784a5
The Brief
Company name
Sunday Glo
Existing website
Www.sundayglo.com
Product name
Sunday Glo Candles
The Brief
Description of the product
Made with relaxation and luxury in mind, Sunday Glo Candles help you set the intention for your space. Our candles are hand poured using a natural blend of coconut wax and premium fragrance oils. I am launching a Spring/Summer collection with 4 fragrances. However I would like to focus on the one listed below. I'm hoping that the winning design will be flexible enough to be minimally modified for new fragrances down the line so that each fragrance is represented by a different color or icon, etc. Fragrance: Mimosa: Blood Orange, Gingersnap, Brown Vanilla, Cedarwood
Description of the product target audience
Our client can be male or female. They are very discerning and has great taste in everything from fashion, interior design to culinary. They don’t mind spending extra money for quality and they value luxury experiences. They are likely age 25 - 45, male or female, lives in urban cities, has disposable income to spend on luxury candles, enjoys traveling, spa days, nights out with friends and entertaining at home. They like to discover brands and tell their friends. They're curators in their own right.
The Brief
Style attributes
The Brief
Design needs
I would like the candle label designed. The design needs to be something that can easily be replicated across a number of fragrances. So whether that is using different brand colors, borders, icons, etc. Also the label should be able to match either a black or clear candle container that has a height of 3.5“ and a diameter of 3” (example images are attached. Please use the brand guidelines I have attached. The label should clearly indicate the brand name and logo (Sunday Glo) but should differentiate the fragrance name which in this case are the following: Mimosa: Blood Orange, Gingersnap, Brown Vanilla, Cedarwood Other wording that should be included is: All natural coconut wax blend Fragrance notes which I listed above, but only if they're able to fit. www.sundayglo.com I included a few photos but the label does not have to be square. I am open to other innovated shapes, etc.
What to avoid
No just be mindful that the words on the label have to be legible and will likely be very small.
Package dimensions
Candle container is 3.5” tall and 3” diameter.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional Product label designers to turn your ideas into reality.
winner
Select your favorite custom Product label (Or two! Or three!). And the design is all yours.
whitney2u collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Client review
Was a tremendous help in guiding us towards our final design.
lachlazAlong the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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