corymc67 got their new product label by running a design contest:
Create a standout label for a Craft Soda Company
Check out corymc67's Product label contest…
Food & Drink
Other color requirements
CMYK. I prefer earthy, natural colors rather than overly bright neon.
Soda Jerk (Soda Jerk Soda)
Soda Jerk Fresh Soda
Description of the product
Soda Jerk makes fresh sodas. Fresh meaning we use Fresh Juices, Herbs and Spices for flavoring not syrups like commercial sodas. We have over 40 flavors, 3 core flavors are going to be available in 32oz bottles in retail stores. The others will are seasonal rotating flavors and will also be available by the 32oz bottle for a limited time and limited locations. Our product contain all natural, seasonal, local, and organic ingredients whenever possible, never any artificial flavorings, colors, preservatives and certainly no High Fructose Corn Syrup. These labels need to be easily customizable for me. Because we have so many flavors I need to be able to change the text those flavors with different seasons, this may also include changing the color of the text. We will also need to be able to include ingredients and UPC codes so please create space for these. Other text that will be required will be our contact information and the size of the container.
Description of the product target audience
Our to this point have typically been available only at Farmers Markets, Festivals and on tap at local bars and restaurants. We are looking to make our 3 core flavors available at high end local grocery stores and casual fast food restaurants. We will also have our rotating flavors available through local food delivery programs for limited periods of time (Amazon Fresh, Uber Eats and others). Our customers range from children to upper middle age, but we would like to concentrate our marketing from 18-35 year olds.
What I am looking for is a label that is going to attract attention on the shelf, people wont have a choice but to pay attention. I want it to look clean, sophisticated, and worth the price of what is in the bottle. We want to convey freshness, quality and fun. This is a craft soda company in the same model as craft breweries. Here is a link to a pinterest account containing labels that I like https://www.pinterest.com/coryclark5203/sj-label-inspiration/
What to avoid
I do not want pictures of fruit on the label. Any imagery used should be simple and clean. The sodas provide a variety of colors, just about everything in the rainbow and also brown, so colors used on the label should be kept to a minimum and used as accents.
The photos show the style of bottles we use (Boston Round). The labels on the bottles are 3"Wx4"H. The labels can change size to adjust for your design up to 5"H. The labels can also go wider to provide room for the details, but the primary frontage of the bottle is 3" across.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
corymc67 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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