Great designer very happy with the results and the vision...A+
How mgrieve started their product label journey
Who are you known as?
The Wine Company
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
TWC is an Australian and Family owned distributing business. TWC works alongside 45 wine brands from Australia, New Zealand and around the World.
What inspires you and how do you envision the design for your business?
We are producing a wine label that will be distributed through TWC.
This wine label will be within the 8-$9 category and discounted to about $6-$7. The varietals will be well known varietals such as Chardonnay Shiraz, Sauvignon Blanc
Label Name: Bailiwick
Sub Names: Toorak, Vaucluse, Paddington - three prestigious states from the Eastern Seaboard of Australia.
We want this label to stand out on shelf and attract the consumers eye. As we are keeping costs down the label will be limited to only a few colours which Is why we have kept the mood board very black and white look however a little bit of colour incorporated could look good!
Please find attached the brief explaining the label name and sub names. Consumers we are wishing to target, price points, and mood boards that are attached.
We are trying to keep our packaging costs down so would appreciate no split labels, simple colouring (black and white with 1 or 2 colours in the mix) Clean and Clear packaging.
I have attached a brief with more detail along with an example competitor set and mood board of designs we like for the label which should help your thought process.