cherylannc517 got their new product label by running a design contest:
Create a spicy label for a Kickin' Seasoning Salt
Check out cherylannc517's Product label contest…
Food & Drink
CheffyK and CA, LLC
Kickin' It at the Lake Seasoning Salt
Description of the product
Our seasoning salt is unique because we make it from fresh garlic cured in kosher salt. Then we add black pepper and a bit of spicy chile for the perfect KICK! Use it to season any meats, vegetables, salads, and more! Great for grilling, roasting, braising. It's versatile, aromatic, and savory.
Description of the product target audience
Our target market is anyone who enjoys tasty food. Many of our customers are foodies. We plan to market this specific salt to tourists who visit the Lake Chelan Valley and enjoy relaxing at the lake. Men and women who are 30-70 years old, visiting our valley, and who are looking for a way to take home some of the Lake Chelan goodness. Our valley is also known as a great place for wine tasting. We also are known for our orchards.
The packaging we are labeling is a round, flat tin. We'd like to see a label designed for both the top and the bottom. The exact label size is TBD, but we need it to be readable down to 1.25 inches in diameter. Most likely, it will be 2-3 inches in diameter. Edgy and fun. It's does have a bit of heat...just a very little bit...but a chili pepper or something that says heat would be great. Front: Should have an image, possibly of the lake. Maybe vineyards. Maybe both. Kickin' It at the Lake Seasoning Salt. 3 oz. (85 gm). www.cheffykandca.com. Back: Ingredients: Kosher Salt, Fresh Garlic, Black Pepper, Red Chili. Facebook and Instagram icons. Contact information: firstname.lastname@example.org, 509-668-8578, 807 Golf Course Dr. Chelan, WA 98816. Visit www.cheffykandca.com for recipe ideas. Another image? Fun words?
What to avoid
We would prefer not to have anything cartoony (drawings are encouraged! Just not goofy, cartoony drawings). No comic sans, papyrus, or similar fonts.
Minimum diameter of 1.25" however should be designed to work well on a larger package. I'm guessing we'll land on 2-3" but could need it to be bigger. Circle.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
cherylannc517 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
60% female, urban audience, millennial, hipster, health conscious folks. Age 25-45. Imagine the people you'd find in a h
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