Highly professional, creative, fast, uncomplicated and a pleasure to work with. :-)
- Natalia Wiechowski
Fantastic work! Revisions were speedy and accurate, and the design is excellent!
How caitlin.hird started their product label journey
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Food & Drink
Description of the product
Mav is a wine-inspired beverage for every occasion. At 6% ABV and in a sleek can, it is the perfect sessionable choice for an outdoor barbeque, picnic, or kickback with friends. Mav is crisp and refreshing, brewed with real grape juice and hints of apple and pear. Our company stands for women’s equality—in the bar and the boardroom—and donates 25 cents per case to the National Organization for Women Foundation. Mav is low-calorie and all-natural, so you can feel good while doing good.
Description of the product target audience
[See Attached for Further Detail]
Our “muse” is what we refer to as a young balance sustainer. She cares about her well-being and the well-being of others, but still enjoys a casual drink or two with friends. She loves the outdoors and yoga, but binge watches Food Network and spends her money on the latest trendy item at Whole Foods. The brands she loves are KIND Bars, Justin’s Peanut Butter, TOMS shoes, and Ben & Jerry’s. She struggles with finding a way to make a difference without disrupting her daily routine too much, so generally buys products with a good social message.
We are looking for a label to go on a slim aluminum 12 oz. can. We want the design to give cues to wine, and to include the flavor as “Crisp White.” The goal for someone looking at the label should be that it:
1. Makes the consumer think of wine
2. Gives cues to health and well-being
3. Shows that the product gives to the National Organization for Women Foundation
What to avoid
We cannot use the word “wine” on the packaging.
12 oz Sleek Aluminum Can
[Similar to Michelob Ultra Can]