Our Product is a bread mix to get a wonderful gluten free and low carb bread. The only thing one has to add before baking is water. The ingredients are:
gold linseed flour, sunflower seeds, coconut flour,
free range egg white powder, psyllium husk powder, baking powder, sea salt.
The ingredients are 100% natural and high quality.
Description of the product target audience
Our product is used by all sort of people starting at the age of 30 to live a healthy lifestyle. On the one hand it is used to keep or reduce weight and on the other hand it is used by people who have to, or try to avoid grain and gluten. The income level of our customers is rather high. Slightly more women the men are buying our product.
For the front label:
The front label should really be about the product and arouse the need to taste and try it. The design should be playful and show a stylized version of our bread (perhaps handdrawn style?). It should have a natural look. Perhaps some of the ingredients are shown? Sunflower seeds? The customer should see that the product is made with love by a small company who is caring. There should be a sign that the bread is gluten free and it is important to show that the carbohydrate content is substantialy reduced. As a subline of the title there should be the text:" Lower Carb* Fitness Brotbackmischung". I have uploaded a picture of the baked bread to get an idea how it looks. The colour of the company logo can be adjusted when it needs to be.
For the back label:
It's a lot of text for such a small label size . I hope it is possible to fit it there. I have uploaded a picture and a psd file of all the information that must included. The back label should not be over designed but show all the information in a clear and easy to understand way.
What to avoid
It should not be a "bodybuilding black design".
I have uploaded a .pdf with the right dimensions.
The width is 100 + 6 mm
The height is 130 + 6 mm
3 mm are cut off and the next 3 mm are at the risk to be cut off.