Waypoint Jerky is jerky (beef currently, but we plan to add turkey and chicken later) that has low carbohydrate content. Most jerky is full of sugar which makes it not healthy. People that eat healthy (including those that live a Paleo, Adkins or keto way of life) will love this jerky.
Description of the product target audience
Men and women older than 25 that spend extra money on healthy food options, including those that might shop at Whole Foods. Outdoor enthusiasts might also purchase it because it is a trail-friendly food that is convenient to carry, won't spoil easily and provides energy in the form of protein.
We are looking for a label to put on the front of a black mylar bag. We want to include the nutritional info and ingredients on the label to avoid having to apply a second label to the back of the bag. We would like to stick to fonts that are bold and easily recognizable immediately, especially for the branding. Preferably white. We are looking to appeal to the adventurous crowd.
We attached the waypoint logo in a zip file. Modify as needed with using the wording around the logo to avoid redundancy. We've not used this logo anywhere so it can be tweaked as you see fit. Attached is a pencil drawn concept that we came up with if guidance is needed. We like the idea of a minimalistic mountain range incorporated into the background (ex: minimalistic mountain range ghosted into the background). The tuna jerky image is one that we liked the style, if adapted to our brand.
What to avoid
It should not look like clip art/stock photos were copy/pasted onto this label.
The label should be rectangular, approximately 5x6.