Primoj got their new product label by running a design contest:
Create a new packaging identity for a tropical ice cream brand entering the EU
Check out Primoj's Product label contest…
Food & Drink
We manufacture and distribute a line of tropical ice cream and are expanding into the European Union. We have been making our signature tropical flavors for 40 years and selling in Asian and Specialty/Health Food supermarkets in the USA. Our target audience in the European Union are: • Asian immigrants & their adult children (primarily from the Philippines, China, Japan).
What's your vision?
We are looking for a new tub design for our ice cream going into Europe. This is an opportunity for us to evolve our packaging. Net Contents: 1.2L Product attributes (add as claims on PDP) • made with real fruits • made with real dairy milk (as opposed to vegetable oils) • no artificial ingredients Flavors (match to photos) • Ube (Sweet Purple Yam) • Mango (made with Philippine Mango) • Macapuno (Coconut) • Langka (Jackfruit) Deliverables: 1) Qualifying Round: 1 primary + color system for 3 add'l flavors 2) Final Deliverable: 4 PDPs + color system for backsides Attached is the die line as well as some notes. Also included is an image of the art that we currently use for Asian markets for inspiration.
The PDP (principle display panel) will be all in English, we will add other language translations to the backside. We are currently looking at adding 4 languages in addition to English. (Spanish, German, French, Dutch, Italian). Please use placeholder text for the foreign language translations and nutritional values. See attached document for EU label guidelines.
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Primoj collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Women 20-40 usually buy, the taste will be for everyone.
Millennials primarily but anyone who wants a great cocktail in an easy to-go form. These drinks have won numerous awards
25-50 male/female truck drivers that play video games and care about their health.
Product will be hand delivered by only to residents of one town- Libertyville, IL. This is a midwestern US town that is
Majority of customers are female, a lot are moms, but really the product is for anyone that suffers from allergies or ge