Hope Bars got their new product label by running a design contest:
Create packaging design for exciting new line of organic healthy snacks
Check out Hope Bars's Product label contest…
Food & Drink
We are a health conscious food company with a passion for "passing it on". We make healthy, nutrient packed snacks that give even the busiest person the option of living a healthy lifestyle by consuming whole, clean ingredients combined with protein, fiber and antioxidants. Our snacks are 100% organic, gluten free, and made only with nutrient packed, whole, clean ingredients. While most snack bars are filled with ingredients you can't pronounce and filler ingredients with zero nutritional value, we use 100% organic ingredients such as quinoa, nuts, fruits, and seeds. We make quinoa bars and quinoa bites for adults, and krispy quinoa snack bars for kids. For every quinoa bar purchased, we make a donation to one of six designated children’s charities. And for every bag of quinoa bites we sell, we donate either a children’s book to a child in need or a meal to a hungry child. Our target audience is moms who want to give their children a convenient healthy snack option as well as busy on-the-go adults who need a quick, easy, convenient, yet healthy, whole foods snack.
What's your vision?
We need labels for our delicious, healthy quinoa bars and quinoa bites to make them look as professional as they taste! We use high quality, organic ingredients, so we need packaging that portrays this. We would like the labels to reflect the professional, clean, passionate vision of our company and to showcase how special and original our brand is. We really want the labels to be fun, playful, and eye catching, but want to keep them simple and bold. We are open to design ideas, creativity is definitely encouraged! We would like them to reflect the joy we have in the company. Our products will be sold at health food stores and cafes. We have a logo with text and a graphic of 4 kids holding hands that we would like to use for the kids bars, but we would like to use the text alone, without the graphic, for the adult bars and bites. We have attached the logo below for the kids bars. The fonts are whimsy script ssk and VAG round. We have 10 products total (8 adult products and 2 kids products) We need a range of front packaging labels for our quinoa bars that are sold in clear poly wrappers and our quinoa bites which are sold in flat-bottomed stand up kraft pouches. We are looking for one design with clear customisation for each variant. The variants are listed below. Adult Products: 4 Quinoa Bars 4 Quinoa Bites Kids Products: 2 Krispy Quinoa Treats for Kids For the adult products, there are 4 flavors. There is a Bar and a “Bite” for each flavor. Flavors: Peanut Butter Chocolate Dark Chocolate Cherry Cranberry Pecan Cranberry Pistachio For the kids’ products, there are 2 flavors. They are both bars. Flavors: Peanut Butter Chocolate Nut Free Sunflower Seed Chocolate Size of labels: Adults bars: 3in wide x 2in long Bites : 4in wide x 3in long (for stand flat bottom kraft pouch) Kids bars: 2in wide x 2in long Colors: We need a total of 6 different colors (1 for each of the 4 flavors of the adult bars and the bites, and 1 each for the kids bars) Colors we would like to use are shades of reds, yellows, oranges, browns or greens. We are flexible with colors. Information we would like on label for each adult Quinoa Bar: Hope Bars name (logo with just text, no kids graphic) “A nutritious snack that gives hope to children in need” Flavor name (Peanut Butter Chocolate Chip) Quinoa Bar Made with organic quinoa Gluten free 100% organic Non-GMO Dairy Free This bar makes a donation to a children’s charity Eat, Give, Love NET WT. 2 OZ. (56g) Information we would like on the label for each bag of Quinoa Bites: Hope Bars name (logo with just text, no kids graphic) “A nutritious snack that gives hope to children in need” Flavor name Quinoa Bites Made with organic quinoa Gluten free 100% organic Non-GMO Dairy Free This bag donates a children’s book to a child in need Eat, Give, Love NET WT. 11.2 OZ. (317g) Information we would like on label for Kids Krispy Quinoa Treats : Hope Bars name (full logo, with kids graphic) “for kids” added to logo text “A nutritious snack that gives hope to children in need” Flavor name (Peanut Butter Chocolate or Sunflower Seed Chocolate) Krispy Quinoa Treat Made with organic quinoa Gluten free 100% organic Non-GMO Dairy Free Nut Free* (only for Sunflower Seed Chocolate Flavor) This bar makes a donation to a children’s charity Eat, Give, Love NET WT. 1.3 OZ. (36g)
Please feel free to be creative, we are excited to see the designs!! We are attaching our logo below with the text and graphic. We would like to use the text only on the adult bars and bites, and use the current text and graphic for the kids bars.
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Hope Bars collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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