We are now looking to make a fresh blood orange juice from our own grown fruit. Blood oranges are a unique to the citrus family as they contain a red pigment called anthocyanin which has and will be promoted as a health promoter.
We are looking to design a label for a bottled product that are clean and eye catching. We want the consumer to know that the product is healthy, special and safe to drink.
There is the opportunity to play with the 'blood' connotation so long as it fits in with being a healthy, special and safe to drink product.
Blood oranges are unique and for this, they are more expensive and different than a traditional orange juice. We do not like the look of traditional orange juice labels, especially ones that look like minute maid or the like. We don't like having groves pictured in the label nor the usual depiction of fruit.
We like clean and perhaps photo free to make it more exclusive.
-Simple graphics which make the product look expensive
The label design should also allow for flavour developments ie able to change the colour depending on blends.
We previously used 99Designs to create our logo which we have been using successfully for the last few years and believe the creative collection behind 99Designs will surely solve our design problems.
To see our logo contest design brief, please check out: https://99designs.com.au/logo-desig…readcrumbs