willcaine got their new product label by running a design contest:
Create the next product label for Odus UK
Check out willcaine's Product label contest…
Odus has been in the business of promoting organic and functional fertilisers to many domestic and multinational companies. We have a clear ambition in finding the next generation of innovative and environmentally friendly Organic and Biological products across the world.
What's your vision?
We currently sell to distributors and wholesalers of fertiliser products but we are looking to also move into the home garden market. We require a brand new design for our product labels that is clean and elegant. We currently have a range of products in categories including: Silica, Plant Nutrition, Soil Treatment and Micro & Macro Nutrients. We need one consistent design for all products, the only difference being the text for each product and potentially a different colour for each product category. Our current colour scheme is on our website: www.odusuk.com . This has two different shades of green, however we would like to incorporate a brown into this as well – to reflect the products being ‘Organic’ and environmentally friendly. The label should have three sections in a wraparound form – 1. The front which displays the Company Name, Product Name, Product Category and Weight 2. Product information – Product Description, Main Benefits and Manufacturer Address 3. Technical information – Product Contents, Application Rates, Safety Information, Barcode We are open to any design but ideally it will be laid out in the sections above. The front of the label will be key to the product as this will be the first thing a potential customer will see. Therefore we also require space for an advertising slogan e.g ‘For strong healthy plants’ as well as a short description such as ‘Biostimulant for fruit, vegetables and cereal crops’ – Examples of this can be found on many home gardener products such as ‘Growmore’ We also have a provisionally company slogan which is: ‘the pioneer of advanced agriculture’. This can be found on our website. I have provided an example of our current sample label as well as the Growmore product for your reference and also our current company logo. The bottle will be white and the size will be either 250ml 500ml or 1 litre. Label dimensions are: 250ml : 200*57 (width*height) 500ml : 243:85 1L : 278*135
Finished art files to be submitted in Adobe Photoshop layered vector files. Please be sure to include any fonts etc, used as well in the project so that I have all the appropriate source files to edit this label at any time in the future. I will need this to add each products relevant information and add additional items such as organic certifications etc.
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
willcaine collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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