Go Nus NUTOLA- design the label for a new product!
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
Go Nuts NUTOLA is a grain free granola treat. It is a granola type product for those who choose to eat healthy and also those with food allergies to things like wheat, gluten, grains, dairy, sugar and soy. Traditional granola is made with oats and this "granola" is made from nuts, seeds and dried fruit. Nutola comes in 6 flavors: original raisin, cranberry crunch, chocolate cherry, blueberry parfait, carrot cake and holiday harvest.
What inspires you and how do you envision the design for your business?
I am looking for a front label for this product. The label will go on a "natural kraft" stand up pouch with a ziploc closure. There is a window on the front of the bag so the customer can see the product (packaging image below). There are 2 parts to the label. Part one is the top label, above the window. The dimensions are 2 3/4" H x 4 1/2" W . This is where I want the Go Nuts NUTOLA name, the tag line: A grain free granola treat and lastly a small circular image. In the center of the circle, I want the words "FREE of" and words go around to create the circle. They will be gluten, grains, dairy, soy, refined sugar and trans fat. I do not want this circle to be a central part of the design-- more a side note at the bottom ride side of the label. If you are unable to fit all the words around the circle, no worries. I will figure out which ones are most important. The bottom label, dimensions 1 1/4" H x 4 1/2" W, will be the name of the flavor. Since there are 6 flavors of NUTOLA, I would like the label to be color coded for each flavor. Original Raisin is brown, Blueberry Parfait is blue, Carrot Cake is orange, Cranberry Crunch is burgundy, Holiday Harvest is hunter green and Chocolate Cherry is fire engine red. Also in that part of the label should be the product weight. Should say Net WT. 12 oz (340 g). BTW, the dimensions of the label can not go beyond what is mentioned, but that does not mean it has to be a rectangle shape-- it just needs to fit within those parameters.
This is a gourmet, higher end product and the label should reflect that. Think boutique. NUTOLA is a product developed by a parent company called The Eat, Laugh, Live Company. We offer Wellness Services and Nutritional Products. NUTOLA is one of those nutritional products. I have attached the logo so you can see the color scheme I have been using. It is bold, bright colors. I am not married to this for NUTOLA, but could be a starting point. Good luck! Can't wait to see your designs--