These label designs need to fit on approx 89 mm x 200 mm. The front of the label needs to include the BRÜPOND logo (can be a wrap on the neck of the bottle), as well as the name of the beer: "Tip Top Hop: Continually Hopped IPA" The back will eventually include a description of the beer, legal warning, contact information, alcohol percentage, and other obligatory info (so a background design would be good, but leave an open template for content.)
This is going to be a continually hopped IPA. Generally IPA's are brewed with 3 hop additions, at 60 min before boil end (bbe) 15 min bbe and 5 min bbe. This one, in a yet to be created contraption will add small hop additions continually. This changes the flavour profile in incredible ways, and really creates a much richer and complex taste and aroma from the beer. It fuses the taste and texture much closer together. If you have ever had a Dogfishhead 60 min, 90 min, or 120 min IPA's you should have an idea of what they taste like.
We are looking for a label that will stand out in case with other beers, and entice people to give it a try.